Zara will inaugurate its global internet store on Thursday –www.zara.com/ww-, a new platform through which it will offer the possibility of buying its products in 106 new markets, mainly in Africa, the Caribbean or Indonesia, and will now offer electronic commerce in a total of 155 markets.
At present, the company has physical stores in 96 markets, in 49 of which it also has its own Internet stores, according to the company's data, which divides some countries by regions, as for example in the case of Denmark and Greenland.
Thus, with the internet sales platform, the Inditex group's flagship will now sell its products in a total of 202 markets, whether physical, online or in an integrated manner between both modes of distribution. Most of the new markets are found in Africa such as Angola, Cote d'Ivoire, Senegal or Ghana. In addition, the website also opens to numerous areas of the Caribbean and Indonesia, the company reported today in a statement.
With these openings, the group advances in its goal of selling online with all its brands and in all countries, including those in which it has no physical presence, in 2020, as recently announced by its president, Pablo Isla.
According to the same source, over the next months New markets will be incorporated into this global platform, including those in which Zara has stores, in which it will develop a local sales platform. The clients of www.zara.com/ww will find from tomorrow the entire Zara fashion collection and they will be able to place their orders in euros plus the corresponding cost of shipping and customs.
Payments can be made through the usual methods such as PayPal or major credit cards, according to the company, which has stressed that shipments will be sent from the Internet platform in Spain and will be received in a period of between three and seven. days, depending on the destination.
The new global internet store is available in English and French, Inditex has pointed, which has been betting for years on an integrated model of physical stores and the internet.
Thanks to this integration, orders placed over the Internet can be received at home distributed from the stores closest to the customer and provide an agile and dynamic service, or be withdrawn from the stores themselves.