The TV It reflects the whole society, from the worst to the best. It is capable of enhancing more sexist tics, from the world of fashion (women wear sashes, men do not) to politics and the patriarchal society in general (There is no television directed by a woman). But, like society, it is also capable of changing, quickly, and paying close attention to its surroundings. No more to see how embarrassing are the programs of 20, 15 or even five years ago. Nine women from the main Spanish generalists tell how they see their industry at this moment.
Mara Torres (expressing La 2 News)
Television has a role as an educational tool. It is the reference of several generations. For some people it is the only reference, even. And it has been a reflection of a macho society reproducing stereotypes in series, films, programs and advertising.
Women have been leading the antenna for years, from directors of magacines programs such as María Teresa Campos in her day or Ana Rosa Quintana, to directors of their news: Mamen Mendizábal or Ana Pastor. The challenge, as in many other professions, is that they are part of high-level management teams and editorial and administration boards.
As for the antenna, television has two possibilities: to be part of the change that we are already seeing throughout society, that in series and programs and advertising condemns any macho behavior, from the micromachisms that many teenagers live to social rejection and signaling the abuser or stay behind.
Mamen Mendizábal (The Sixth)
In addition to a gap in opportunities in management positions, there is, for those of us who work in information, an imbalance that does justify the strike (and I will do it): The information has a very masculine look. It seems that experts in Labor or Constitutional Law are a rarity in front of experts. This world view that the experts are men and the sensitivity of women, that is the biggest challenge ahead.
Pepa Blanes (The Script, Movistar +)
TV is image and in the image, women always lose because they demand more. In The Script [el programa de cine que Movistar+ estrenó en octubre, tras seis años de emisiones en La SER], María Guera and I break a bit the hegemony of the television face. By age, by type of beauty, by physical, we do not look like classic presenters. In a way, they signed us more for content than for image. However, the inertia of the TV is very strong. On TV, we choose clothes: avoid necklines, or short skirts. Because of a problem in the foot I can not wear heels, and I had to clarify it in a meeting because the first thing that they take out is the stiletto heel. The makeup is also controlled in detail, we have to spend an hour there. That I understand, is brand image and must be respected. Nor has anyone told us that we have to lose weight. But then a guest comes, man, and for him, makeup is optional. It's the inertia of television.
Macarena Rey (CEO of the production company Shine)
Television is a sector where intermediate positions are full of women. But visibility ends up in the places where it is decided. There is not even a television directed by a woman. And that should not happen. The woman has a point of view of seeing things differently, and surely complementary to that of men. It should be an obligation as it is in some countries, because we deserve it. It is not a gift that we are asking for. But it is more difficult to change the mentality of so many years.
Noemí Galera (director of casting in Gestmusic, director of the Academy in OT)
Imagine a reality where there is a jury and a contestant. The man says to him: "how bad you have done it". The woman tells him the same thing. Well, it will be that man has a lot of criteria. How brave, how he tells you. And the woman is a daughter of Great Britain (sic). And if on top of that contestant is a woman, it's worse: you already have envy. So you self-censor.
In any profession, for any woman, having children means giving up certain dreams. But if your work is facing the camera and you have to go four months of maternity leave, you will not be seen. Four months according to what television life can be: and then it is everything that comes later. The children are going to have urgencies, they are going to get bad, and that task is carried by us.
And that pressure adds to others. We have to be demonstrating what we are worth. If there is a position for a man and one for a woman, the woman will have to prove more than the man.
Cayetana Guillén Cuervo (host of Spanish version, La 2; actress in the Ministry of Time)
In the fiction missing protagonist and secondary characters that do not depend on the anecdote or drama that is living the male character. Let those characters pull the cars of the stories. The series in which that happens, definitely work, interest the public.
The challenges in television for women would be that she could definitely occupy decision-making positions, management positions and creative positions within the different sectors that television has so that they could make their own decisions, so that the point of view was theirs and therefore also the contents. It is what remains to be conquered.
Lara Siscar (Public Affairs, RTVE)
In television the tyranny of the image determines the career of a person, especially if it is a woman. There is more demand than in man and in a very perverse way. When you type in the section of make image It is very difficult to have yourself with you for managerial tasks. People who can give a good image can benefit them, but it depends on your goals: if you want to have a well-founded career, it can even be to your detriment.
There are many women presenting news, some more young, others more mature (in public television in that sense there is less demand), the margin that a woman has on public television to be exposed to the public is much wider, you do not have to be beautiful and very young.
There is also less and less, but it continues to be given, and it is something that we should banish, this kind of obligation not written but followed over the years on television: mixed couples, men, women, in the news, when it does not really represent the proportion of journalists in a television staff. Indirectly, what it does is also favor the work of men, because, as there is less, with more or less solve it, they already have an assured space making image, which women do not in that sense.
Sonia Martínez (fiction director, Atresmedia)
The difference is more noticeable depending on which facets. In the boards of directors lack more visibility. But I lack women techniques in the shootings. Directors, or photographers. There is still that gap and I hope it can change. I think it's an educational issue. We must act from below if we want to correct it, little by little, until we reach a situation of equality.
Susanna Griso (Public mirror, Antenna 3)
I've been on television for almost 30 years and I've seen things that have changed. And some have changed. When I started on Antena 3 20 years ago there was a formula: the veteran journalist and the young girl next door. I was the young girl from TV3 next to Matías Prats, that was the experience. Now that has been broken. There are news with two women. In Antena 3, the morning is full of women. When I assumed Public mirror, had serious difficulties to find people. Now I do not always get the equity I would like, but many mornings you see, when we do our game of split screens: I present in the center and four women around me. That has also changed. Very much. What I want to say with this is that there is much to be done, but if the past teaches us something it is that, sooner or later, it will change.