April 22, 2021

Why do your productivity tools make you less productive? | Talent

Why do your productivity tools make you less productive? | Talent

It's six in the afternoon on any given day of the week and there's still a long way to go. At least 20 emails in the inbox, meetings, videoconferences and other tasks that should have been done yesterday. But, how is it possible if you take it all day, pointed and organized? The main problem of low productivity is not the result of poor organization. Today, we have a huge amount of tools and systems that help us measure, manage and maximize our performance. The technological battlefield is full of thousands of applications and software that aim to improve our day to day.

Some technology websites like Zapier they mention up to 25 apps to improve our personal productivity and manage time well, when a person only needs to use between four and five applications a day. A study conducted by McKinsey Global Institute (MGI) on the use of technology for productivity, Unlocking value and productivity through social tecnology, informs that it is dedicated up to 61% of the time to administer the work, instead of doing it. That is, more than half of a day is spent organizing or evaluating work situations through different tools and apps. A real setback.

The Pomodoro method is one of the best known when it comes to organizing daily activities. But for Lara García, a labor psychologist The Prado Psychologists, it does not always work "The 25 minutes of concentration and 5 minutes of rest suggested by this technique may not work with a app", Explain. "If in the rest shift the application tells you that you have to go back to work and you do not, there is a problem. Many apps they put graphics to show you that you have not been productive, which can generate even more demotivation. "

  • Excess of apps useless

Let's be honest, how many apps Do we have on our desk that we do not use for absolutely nothing? An investigation carried out by one of the pioneer companies in inbound marketing, Hubspot, precisely analyzed the risk of use of technology at work and ruled that, the more technology, the less efficiency. They discovered that using too many productivity tools and applications was counterproductive and ineffective given the redundancy of many of them.

The survey emphasizes the fact that we have many apps repeated or very similar for similar purposes and that, even so, we write in pencil and paper. We also face that most of the time we look at the mobile automatically. "Having acquired that habit makes your own apps be excuses to see how your performance is going, for example, but it makes you deviate unconsciously towards other applications, "explains psychologist Lara García.

  • The psychology of productivity

The fundamental pillar to be productive lies in minimizing interruptions as much as possible. Last year, the American Pshycological Association (APA) In a large study, he collected the great importance of increasing attention capacity in a single task and of reducing digital distractions completely in order to be more productive. It is very easy to waste an hour browsing in search of app perfect while we do tapping among all there. The WHO He estimates that Spaniards have between 6% and 9% of compulsive behaviors linked to technology.

Elisa Sánchez, expert in occupational health of the COP, corroborates the idea that technology is only a tool and that the most important thing is personal motivation. "The essential thing is to know what we learn with our work, how it enriches us and how we can contribute value for ourselves and for other people," he says. Sanchez asserts that when we do not have a clear objective or priorities, the distraction is even greater and, consequently, we are less productive. "In this case, any interruption is a distraction that takes us away from a task that we do not have planned, so it also influences knowing how to properly use our time," he explains.

  • Social networks, the enemy?

The psychology of work has broadly addressed the issue, and some experts They have already revised different formulas to improve labor productivity. They emphasize one app, call Freedom for firefox, to block social networks and the internet during a period of time and the restriction of the total mobile during a specific task.

There are numerous investigations, such as the one published in Journal of Organizational and End User Computing, They talk about the use of technology and social networks in the workplace, where they ensure that individuals, thanks to these tools, become more sociable at work, although their productivity decreases. A very broad and complex debate, since its use is also necessary and essential in sectors such as communication, community manager, digital marketing, the figure of social media manager

With some exceptions, the outlook is somewhat discouraging. A final report made by the Adecco Group on labor presenteeism has estimated that 90% of companies detect the use of social networks during working hours, a fact that gives us an idea of ​​the risk posed by these apps as far as productivity is concerned. Elisa Sánchez assures that technology is only a method to achieve objectives and that it should never be an end in itself. "Tools such as mail, mobile and WhatsApp, among others, should be bounded and used in our favor, using those apps at a set and specific hours, but nothing more, "he adds.


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