Whiskey and gin ads on TV? They have been banned for decades but they have 'light' versions

"Lemon peel lovers, juniper worshipers and ice fans, you're in luck. Beefeater Light is here, the spirit drink with half the alcohol and calories." There are twenty seconds of video, a voiceover and three characters with their three glasses of balloon gin and tonic. The word "gin" is not mentioned because technically it is not what we see on screen, even though the brand - Beefeater - is a longtime gin brand.