Before the Christmas campaign in companies began in December, but for years this was ahead of Black Friday, an American tradition where many companies make significant discounts. He is followed by Cyber Monday, focused more on computer products. But since 2009, in China the Bachelor's Day, which is tomorrow, November 11, so that companies also make great discounts. Bachelor's Day is a holiday commemorated in China to celebrate the pride of being single. It is celebrated on November 11 of each year, and the date 11 of 11 was chosen because of the fact that the number 1 represents a single person.
This tradition, which has its origin in the 90s, was used by the e-commerce giant Alibaba to turn it into a day of consumerism.
The success of this day is such that the discounts that were made made that two years ago sales were obtained worth about 5.2 billion dollars (4.8 billion euros) in the first hour of the offers. The Chinese, but also the Americans and the Spaniards rushed to get the best "bargains" once 00.00 hours arrived in China (04.00 GMT), causing sales in Alibaba to rise frantically. In just five minutes they reached 1,000 million dollars (900 million euros). At the end of the day, online sales of 27,000 million were achieved.
But this day is not only exclusive to Alibaba. In recent years many companies have been adding to this tradition to see that income only increases every year. Thus, this year there are many more Spanish companies that will make great discounts on their products.
Spanish companies such as El Corte Inglés or Pc Components will kick off from today Sunday at 10 p.m. on their web pages and they will run until 00:00 hours on Tuesday, November 12.
. (tagsToTranslate) single (t) offers