June 21, 2021

WhatsApp slows its plans to introduce ads – La Provincia

FacebookYou have canceled your plansell ads through the WhatsApp messaging applicationand in recent months the company has dissolved the team of workers who were in charge of this project, as reportedThe Wall Street Journal(WSJ).

Facebook announced in 2018 its project to introduce ads on WhatsApp to increase monetizationin functions such as the States, replacing the previous annual subscription payment model and maintaining its free character.

The vice president of WhatsApp,Chris Daniels, I declare thatadvertising “will be the main mode of monetization for the company, as well as an opportunity for companies to reach people on WhatsApp. “

Now, the work that the company had advanced for months has been removed from the application code, despite the fact that in May 2019 it had carried out the first tests in the States, with ads similar to those present in Instagram Stories , also from Facebook.

The team responsible for the project has dissolved in recent months, according to WSJ.The company maintains its plans to introduce the announcements in the States at some point, but it will focus on developing functions so that companies can interact with consumers as a method of monetization in their WhatsApp Business version.

The monetization plan led by Facebook, owner of WhatsApp since 2014, was responsible for the resignation of the two creators of WhatsApp,Brian Acton and Jan Koum, both during the year 2018. The application now has more than 1.5 billion users worldwide today.


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