"We must coordinate the cultural offer to attract quality tourism"

"We must coordinate the cultural offer to attract quality tourism"

The Executive Director of the United Nations Program for Human Settlements, Joan Clos, has said that it is necessary to "coordinate the cultural offer to attract quality tourism", within the framework of the Summit Barcelona tourism congress that is held until Tuesday in the Catalan capital.

Clos, former Minister of Industry, Tourism and Trade, recalled that the prospections place the world population in more than 10 billion people in 2050, with a middle class that "will increase at a spectacular speed", which will lead to an increase in tourism.

"Travel becomes something important, tourism will triple in the next 40-50 years," said the executive director of the UN-HABITAT program (2010-2018).

In this context, explained Clos, "the problem will be the offer of destinations, finding places to visit that are not collapsed."

He explained in this regard that, for example, the airport Josep Tarradellas Barcelona-El Prat "can not raise the pace that has taken the last years" and "has a major problem" given its high turnout.

Within the framework of the first edition of the Summit Barcelona: Quality Tourism vs. Tourist Massification, "The great cities of the Mediterranean in the face of the tourist phenomenon in the 21st century", the former mayor of Barcelona has ensured that it is not about avoiding overcrowding, but about managing cultural assets to attract quality tourism.

Clos has highlighted the investments made during the 1992 Olympic Games to enhance quality tourism in the city, aimed at expanding and improving the cultural offer of the city with the National Museum of Art of Catalonia, the National Theater, the Liceu , the Museum of Science, the Joan Mir├│ Foundation or the Center for Contemporary Culture of Barcelona.

"We have to coordinate the offer we have, which is extraordinary, diversify destinations, make people can visit the city in a more dispersed way, that not everyone ends up in Paseo de Gracia, Ciutat Vella and beaches," he said. Executive Director of the United Nations Human Settlements Program.

"The solution is not that tourists do not come, it must be the management, I think there is a lack of coordination of the cultural infrastructures to drive the tourist offer towards a greater offer of quality", added Clos.

The former Minister of Industry has urged to invest in the cultural assets of the city making an attractive and "first level" cultural programming.


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