August 6, 2020

Volkswagen, leading brand in the Canary Islands for 15 consecutive years – La Provincia


Volkswagen CanaryIt has been 15 consecutive years being the brand preferred by the Canaries.The numbers speak for themselves:8,243 vehicles in 2019 and a growth in the share to individuals of 1.9 points. The company closes another year with a wide margin over its competitors, a situation that has been repeated since 2006, according to a group statementDomingo Alonso.

The company repeats the year-end closing with very good results thanks in part to the pillars of the brand:Volkswagen Polo and Volkswagen Golf, which continue to be among the vehicles preferred by the islanders. One more year, with 3,869, the Polo model returns to position itself as the best selling car in the Islands.

The arrival of the Volkswagen T-Cross in 2019 is one of the key moments of the brand in the Archipelago. The company presents it as a practical, casual and multifaceted vehicle. A crossover model that allows customization for each client according to their tastes. With this commitment, the brand concludes its SUV offensive and returns to position itself as the segment leader with a 12.6% share of the total market that represents the sum of the sales of the new T-Cross and the already consolidated T-Roc, Tiguan and Touareg, according to the German company.

In 2019 the firm premiered a new corporate image. With this new design, “Volkswagenhas created a uniform, more modern and authentic brand experience, “the statement said. The new logo ofVolkswagenhas been reduced to their“more essential elements”, with a two-dimensional design.

The starting point for the international implementation of the new brand design was the Frankfurt Motor Show, held last September. The German firm in the Islands has already begun to implement the new logo ofVolkswagenin its digital channels and has launched its new website www.vwcanarias.com. Progressively, the Archipelago dealers will adapt their image to the new standards of the brand.

From the signature in the Islands they assure thatthe company “prepares to live a disruptive year in 2020, with seven releases”. The starting gun arrives with the electrification of the small Volkswagen family: the new e-up !, with up to 260 km of autonomy and which will arrive in the Archipelago in January.

Another of the releases will be thelanding in the Canary Islands of the eighth generation of Golf. The more than 35 million units sold have devoted this automobile icon to a whole phenomenon of sales. So in this new yearVolkswagenpresents the Golf 2020,More digital and electric.

New convertible

A Cabrio version also returns for the Volkswagen model range: the T-Roc Cabrio. It isa new convertible with SUV genes that will arrive in April this year. The firm in the Islandsprepares for the start of the electric offensivewith the arrival of ID.3 next summer. A launch in line with the declaration of intentions GoTOzero launched by the manufacturer for which it undertakes to end CO2 emissions by 2050.

The first edition to be marketed will be the ID.3 First Edition, a limited edition for Europe. The interest shown by customers exceeded the expectations of the brand in the Canary Islands that had to expand the number of units requested after all reservations were exhausted in record time.

“Once the machinery has been started up,Volkswagendoes not want to lose the rhythm “, details the statement ofDomingo Alonsoto justify the arrival of the new ID. CROZZ for September. “It will revolutionize the SUV segment in the Canary Islands,” says the text.

Another of those considered already a classic of the brand will also undergo an update next year. Its aboutVolkswagen Tiguan, the SUV par excellence of the firm thatwill arrive in September with a renewed look. In the autumn the new Arteon will also be known in the Archipelago.

“The brand in the Canary Islands closes an exercise with spectacular results that become the best test to openly state thatVolkswagen Canaryhe is the leader chosen by the canaries “, concludes the text.

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