Consumption of TV deferred in September 2021 reached 7 minutes per person per day, which represents 4% of the total, according to a study carried out by Barlovento Comunicación, with data from Kantar.
The research points out that deferred consumption in the case of ‘Payment Themes’ accounts for 11% of the total payment consumption, compared to 3% of open consumption.
Regarding the accumulated audience of deferred consumption in September 2021, the report published this Friday shows that it has stood at 19.4 million, with a daily average of 3.7 million.
In addition, 28% of the accumulated audience has dedicated between 1 and 2 hours to the consumption of delayed television during the study period and another 28%, less than 30 minutes; 22%, between 30 and 60 minutes; 11%, 2 to 3 hours; and 10%, more than 3 hours.
Finally, the study highlights that the profile of the delayed television consumer is a woman (55%), with an age between 45 and 64 years (43%).