January 26, 2021

Until a better offer separates us: loyalty (brand) is no longer what it was | Innovation

Until a better offer separates us: loyalty (brand) is no longer what it was | Innovation


Entering any business a few years ago was simple, we chose the product of our brand of always and ready. However, the explosion of possibilities that the internet and new technologies have generated has made that brand loyalty disappear. The client is willing to change without thinking twice before an experience or a better offer.

According Purchased data, more than 80% of the indecisive customers consider several brands or none at all when starting a purchase. That is, a priori all have the possibility of being chosen. The more options, the more chances to change your mind; and of product. But the network makes decisions to be made faster, and 75% of respondents look for it when they start the purchase process. They also look for a product that is specifically adapted to them.

These small field studies are important. They influence 80% of those who perform them. And the scale can be tilted by small details: price, personalization, promotion … Perhaps one of the most important is the appearance. As it happens when we visit a physical store, the appearance of the online portal is capital for the buyer. It's not just that it's the perfect store, but that it's the perfect store for me.

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This is a sponsored news item produced by Google.

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