Black week also for the TV as to income
advertising it means. And it does, paradoxically, during the days of highest television consumption per inhabitant in history. The state of alarm decreed by the pandemic of
Covid coronavirus 19 is responsible for drop of advertising inserts during the last seven days.
As collected Europa Press, the volume of television advertising has decreased in the last week by 2.6% compared to the same period of the previous year, as stated in a study entitled
Advertising during the State of Alarm in Spain
, which has been released this Tuesday by the audiovisual agency Dos30.
Research shows that, in the week of March 16-22, the total number of hours of television advertising has fallen 12% from the previous week, and the lowest volume of inserts registered so far this year with 148,474 ads.
The report also notes that advertising minutes have dropped 22% in the last week in the general channels in open; 30% on the televisions of the Federation of Autonomous Radio and Television Organizations or Entities (FORTA); 13% in DTT thematic channels and 3% in paid themes.
Likewise, if the period from March 14 to 22, 2020 is compared to the same period in 2019, the study authors observe that one of the economic sectors that has lost the most is tourism, in the context of the crisis caused by the expansion of the coronavirus.
Thus, the advertising sectors most affected by the alarm state are the transport, travel and tourism with a decrease of 58.4% in the last week; culture, education and the media (-41%); finance and insurance (-30.6%); and distribution and restoration (-27.6%).