Turkish soap operas conquer Spain | TV

Turkish soap operas conquer Spain | TV



Every weekday afternoon of the last months the same phenomenon is repeated in the Spanish Twitter: Kara Sevda becomes trending topic for a few minutes. Sometimes it's by #CapitulazoKaraSevda, sometimes by #NocheDeInfartoConKaraSevda, but in the end, the title of this soap opera that emits Divinity at 17.45 peninsular ends among the most talked about social network, a podium that usually do not reach daily programs, much less fiction - Twitter responds more to realities and competitions, like The voice or Big Brother Duo and still less the soap operas. But there is an explanation: Kara Sevda It's a Turkish telenovela. That is, the most unexpectedly addictive genre today in broadcast.

Although not so long ago the telenovela was a Latin American hegemony, now the format lives a new golden age thanks to the productions of Turkey. By the Spanish screens have already passed eight. The first one was Fatmagül, about a woman forced to marry a man who raped her. It is the most watched series in the history Nova (Atresmedia), the channel that premiered it. The chapter of February 26, 2018 saw almost a million people, an unprecedented figure in a thematic chain.

Since then, Turkish dramas have been filling other channels, such as Divinity (from Mediaset), and other slots. This season, the most watched daily program in any thematic chain is Silá, about a peasant adopted by a rich family but forced to marry a peasant, which Nova emits in prime time at 21.40.

Ours is not an isolated case, but one of the 156 countries that buys the almost one hundred series that Turkey produces annually. The country has become a world television power since, in 2014, the limping Chilean channel Mega began to broadcast Fatmagül It was a success, the channel filled the grid with other telenovelas of the same origin (Sühan, Ezel, Medcezir) and I end up refloating. Country by country was added to the car, first Eastern Europe and then Asia.

In Spain, the story began with Nova (who did not have astronomical numbers in 2017 either). "We thought that it would have the same response in this country," explains Luis León, responsible for programming of thematic channels of Atresmedia. And he continues: "Although the decision implied risks: its duration or conflicts are different from what we are used to here".

These telenovelas, whose chapters last between 60 and 90 minutes, usually revolve around arranged marriages - it is one of the few negative aspects of Turkish society that are shown in these productions; in fact several critics lament that these titles, shot in Istanbul mansions, contribute to whitewash the authoritarian drift that suffers the country-- There was also the technical question of dubbing, which could alienate an audience accustomed to soap operas being in Latin Spanish . "There was suspicion at the time of giving a dubbed soap opera," admits Sergio Calderón, director of Divinity. "What we did was take care of the cast: Cesur, the male protagonist of Sühan, revenge and love He has the same voice as Hugh Jackman. "

In their favor they had the Turkish style of telling stories. "Unlike the Latin telenovela, the Turkish takes more care of the production: it shoots a lot outdoors and the performance is better. You do not have the feeling of being stuck in a cardboard scene. It is a product of high quality, which explains the community that has been created around it, "continues Calderón. "Everything is so careful that they have knocked down the cliché that telenovelas are for rural audiences, of a certain age and not of urban nuclei".

By knocking down they have knocked down the cliché that telenovelas are a matter of routine. The Turkish productions that Divinity broadcasts are the most watched of all Mediaset by Smart TV and the second in deferred through its website.

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