FacebookIt smells like old.TwitterIt is of fallen layer. LinkedIn is only for those who want to do business.InstagramIt is full of pseudo-influencers. YTiktok? What is TikTok? If the reader has someone from their environment under 15 years old, they have surely heard about this social network of Chinese origin. And if not, it will soon.
For those who do not know the next viral phenomenon, TikTok isa mobile application that allows you to upload videos of up to 60 seconds. So far it is something that Facebook, Twitter or Instagram also offer. But what the difference from the rest? What does thathave more than 500 million usersor what60% of them are between 13 and 24 years old? What’s new to be considered the most valuable unquoted startup in the world?
First, a note.Instagram took six years to have 500 million users. Facebook, almost four. TikTok, less than three. As my mother says: something will have water when they bless it. By the way, social networks such as LinkedIn, Twitter or Pinterest are below 500 million users.
For starters, TikTok is not just a social network for uploading videos. It is a platform ofentertainment-a feature that Facebook might have at the beginning, but that it no longer has-instead of a lifestyle platform like Instagram.
TikTok was launched in September 2016. At first, its audience was practically Asian. But it started to grow in 2017 whenacquired his rival Musicaly.ly, which had its user base in Europe and the US.
At first, its use was reduced to dancing before the camera of the mobile or singing in playback, as if it were a karaoke. Now, if you look well, it is full of talent: cspectacular oreographs, good jokes, tutorials … and lots of fun. And all in less than 60 seconds.
In TikTok there are already absolute kings or queens such as Angela Marble (17 years and 2.3 million followers), Monica Morán (19 and 4.6) or Paula Bellido (16 and 4.3). Brands have already begun to see the potential and are entering. For example, Barcelona was the first football club in the world to reach one million followers.
But why is he succeeding?On the one hand, the application (withits vast library of audios, filters, facial masks, multiple effects …) provides a platform for users to express themselves in a very creative way. And we already know that teenagers (remember that it is a social network with 60% of users between 13 and 24 years old) are eager to express themselves. On the other hand, the vast majority of videos are humorous or fun, which favors spending a lot of time in the application. And that the videos are short-lived also helps your success.
And finally, its use is so easy that anyone can create content. But they tell the grandmother (@conbuenhumor) that with his videos he entertains more than 2.6 million followers.
TikTok is, for now, teenagers territory. Of those who want to escape family control. When parents and grandparents entered Facebook they went to Instagram. When they started using Instagram they made the jump to Snapchat. And now it’s TikTok, the next viral phenomenon.