Jordi Pascual, three bachelor's degrees, two master's degrees, experience as financial director, 59 years. Unemployed of long duration. His son, a 26-year-old boy, decided he had to do something for his father. With the hashtag #contrataamipadre made a video that has posted on social networks and in a few days it has gone viral. Its objective: To denounce the Spanish social reality that separates workers from the labor market over 50 years old.