The title of the movie by Manuel Gómez Pereira Why do they call it love when they mean sex? can summarize the idea of one of the formats that most surprised last week in Cannes at Mipcom, the largest television market in the world, which pointed the trends of domestic screens in the coming months. Making Love it's called the reality, co-produced by the Spanish Phileas and the French Wemake, in which participants begin making love to see if they fall in love later.
It was perhaps the most daring and surprising format of all those presented within the field of romantic dating, one of the trends identified by the consultancy The Wit this year, in which two other Spanish programs stood out: Forever or Never, of Phileas and Mediapro, in which the contestants are made up to see what they will look like in 20 or 30 years, and Ex-to-Be, of Atresmedia and Boomerang, where couples in crisis will have three appointments with people with the qualities they miss in their current relationship.
Flirty Dancing, Channel 4, in which couples must find their chemistry, without speaking, on the dance floor -like the characters Mia and Vincent in Pulp Fiction-, was another of the formats highlighted by Virginia Mouseler, executive director of The Wit, that served to connect the two great trends: dating and dancing. Being this last one where more novelties and productions of already seen formats are created by everybody: Dance to the Music, Dance as One, Dance Stories, Dance Revolution are some of the titles that were still somewhat obscured, like the new ones realities with celebrities (like Born Famous), for proposals as strange as the British Voices from the Grave, in which, as its title advances, the participants are shown in a hologram a deceased relative or friend who left a message for them.
Notes of color and anecdotes that give a lot of talk for three days in Cannes, while creating business – after appearing on Fresh TV, Phileas received a lot of interest from foreign buyers. But beyond formats, at Mipcom, the more than 4,800 buyers from 110 countries, outline where the entire television audiovisual industry will go. Although it is a market more sales than content, as is Content London, remains unavoidable appointment. "It is the most important in the world. It's a market where you have to be if you want to be something in the industry, "says Pablo Conde, director of Cultural Industries at ICEX.
In this edition of Mipcom the huge demand for content was confirmed due to the multiplication of screens, which leads to the need to generate more content, as well as the entry into the digital world of channels and traditional television companies to deal with the new platforms. In this point, the Spanish fiction, and more specifically the drama, supposes a tendency in itself dragged by the successes of the producer Bambú and The paper house.
In addition, it was confirmed that the future of the sector goes through opening the borders, not only selling formats and finished products, with such important agreements this year as the entry of the series Vis a vis in Japan or The ministry of time in China and in India, but also, and above all, in international co-production. The high level of quality of the fiction makes it necessary to ally with foreign producers. Mediapro was among the first with its participation in The Young Pope. The Galician Portocabo has signed these days with the Portuguese RTP for the thriller Auga Seca. Y Iron, de Movistar + is a co-production with the French Arte. And if something is learned in Mipcom is that the production partners can be in other sectors, such as Twitter or Facebook, which announced its collaboration with MTV.
The Mipcom of Cannes awarded its personality of the year award to Issa Rae, creator of the series Insecure (HBO), which follows the adventures of a black American thirties. With this I wanted to continue putting the focus on diversity in television production. The American actress and screenwriter stressed that the same people who told her that her ideas had no audience will now be sorry to see her go through Youtube with Awkward Black Girl to HBO and the cinema. The Iranian-American Desiree Akhavan was another protagonist who looked at diversity with her series The Bisexual, one of the titles that comes out most strongly of the Cannes market, inspired by his life and experiences as a thirty-something bisexual woman.