June 15, 2021

The television consumption of the canaries falls 6 minutes – La Provincia

The television consumption of the canariesit has dropped in six minutes this Monday, April 13, in relation to the same day of the previous week, reaching 285 minutes, according to the daily analysis of Barlovento Comunicación, collected by Europa Press.

In the national set, the television consumption of the Spanish this Monday, April 13, has been placed in an average of five hours and six minutes(306 minutes) per person per day – average minutes over the total of the universe of Spain that also weighs those who have not seen even a minute of television – four minutes less than the Monday of the previous week.

Likewise, the average television consumption time per viewer was this Monday, April 13, at six hours and 37 minutes (397 minutes) -an average of minutes of those who have watched television for at least one minute-, which supposes5 minutes less than the same day of the previous week.

Regarding the accumulated television audience, the analysis reflects that it was 33.9 million Spaniards, 74.8% of the population, which represents21,000 fewer viewers than the same day last week.

TV time for other uses grows

In relation to the time spent on television, but for other uses such assurfing the Internet or playing games, reached 45 minutes on average per person per day, one minute more than the previous Monday; and the total time of television use -with other consumptions, second homes, etc.- reached 353 minutes per person per day, 5 hours and 53 minutes per person per day.

By targets, the highest television consumption was that of the group ofover 64 years with 448 minutes per persona day, followed by people aged 45 to 64, who spent 391 minutes on average, and women, with an average of 321 minutes.

On the time spent on television in the different regions of Spain, the data indicates thatthe highest consumption this Monday, April 12, occurred in Castilla-La Mancha with an average of 353 minutesper person per day, which is 7 minutes more than the previous Monday.

It is followed by more time devoted to television Valencian Community with 330 minutes (+19); Principality of Asturias with 329 minutes (-28); Basque Country with 318 minutes (+13); Andalusia with 316 minutes (-27); and Aragón with 304 minutes (-17).

After Aragon, the highest consumption on Monday was registered in the Balearic Islands with 293 minutes (+33); Catalonia with 293 minutes (+23); Murcia region with 292 minutes (-12); Madrid with 286 minutes (-5); Canary with 285 minutes (-6); and Galicia with 282 minutes (-23).

On the other hand, the figures indicate that the average television consumption throughout the day was 9.6 million viewers: 19 million on average in ‘prime-time’; 15 million in the afternoon slot; 15.9 million on the desktop; and 5.1 million in the morning.

Finally, the peak of highest television consumption, that is,the ‘golden minute’ was recorded at 22.26 hours, with 20.9 million viewers in front of the television; and eleven of the 25 most viewed broadcasts of the day correspond to the information genre.


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