Twenty people Y three tools of own development. These are the resources with which The league has managed to become a pioneering organization and leader in the fight against piracy of the audiovisual content. Personal bet of the president of this organization, Javier Tebas, the anti-piracy equipment LaLiga has become just three years -he began his career in the 2015-2016 season- in a international benchmark in the fight against the illegal dissemination of copyrighted content. Their successes guarantee it and nowadays they not only keep the hackers of Spanish football, but attend the Ministry of Culture and Sports and provide their services to the Jupiler Pro League Belgian and Government of Peru.
The team is composed of computer engineers, experts in cybersecurity and specialists in social networks Y mobile apps. None of them had any relationship with football before starting their current assignment and many acknowledge that they have not paid much attention until now. Today they are the guarantors of its viability as a global business and its growth and competitiveness against other giants such as Premier League english Its function is none other than monitoring and managing the data provided by its three work tools: Marauder, Lumiere and, since this season, Black Hole.
The team manages the data provided by its three work tools: Marauder, Lumiere and, since this season, Black Hole
The first one traces illicit content on websites, social networks and applications and geolocates its dissemination. All your data is checked by the team members before activating the elimination mechanisms. Lumiere obtains all the evidences of the alleged crime and makes a detailed report with which the legal services of LaLiga work. Black Hole, meanwhile, locates pirate decoders that allow you to unlock content with rights that are often issued in countries other than consumer.
Operative from Monday to Sunday, its maximum activity peak is during the competition days, when an avalanche of hackers and simple fans start to turn into networks and applications goals, launches of lack, possible offsides and all kinds of controversial actions, when not the entire issue of the matches. Many times it is simple Celebrations recorded with a mobile phonel from the harrow, but that also include images of the celebration in the playing field, also protected.
"The images of everything that happens on the pitch have some headlines and we can not make exceptions"
"The images of everything that happens in the field has some headlines and we can not make exceptions, because the quality of the product that LaLiga sells lies precisely in its exclusivity," he explains. Emilio Fernández del Castillo, responsible for the LaLiga Anti-Piracy Team. These contents, which generally do not pursue any lucrative purpose, are simply removed from the networks and the users of these accounts do not have any consequence unless reiteration or the platforms themselves witness an illicit business.
Logically, it is not enough for LaLiga to identify the contents that are illegally disseminated, but it must be able to remove them with the haste demanded by a sector that bases its business model on the direct one. And, obviously, you can not do it illegally, hacking networks or websites. Hence, it has signed agreements with Youtube, Facebook, Twitter, Instagram and up to twenty social networks so that these are the ones that remove the illegal content of their own servers after the LaLiga complaint. The procedure has reached such a degree of effectiveness that currently videos do not reach more than a few minutes available, although the goal is that they do not reach the five seconds available, which would practically disable viewing.
Beyond social networks, the struggle of this team has its main touchstone in mobile applications, the websites with their own channels of television over IP Y streaming and in the pirate decoders, to this day its last frontier. They are mostly criminal and lucrative cases in which the cybercriminal employs technology and protection measures that hinder their persecution, both for LaLiga and for the police and justice of the countries where their servers are located or their commercial operation. The sale of audiovisual rights to different channels - this year LaLiga can be seen even on Facebook in India - means that both the mechanisms and the motivations of piracy are constantly evolving and this department has to adapt its knowledge and resources.
In these cases, LaLiga must inform the holders of these means that they incur a crime or, failing or continuity of the illegal activity, with their services of
so that they are the ones who block the activity. Management of those already in charge of the legal services of LaLiga and that sometimes end up in judicial proceedings. It is the last step, since in the fight against cybercrime, and in particular in the protection of audiovisual rights, Justice is usually not very operative. Even more in transnational cases where there are usually no specific international agreements.
The results support the work of this Antipiracy Department. In the report on piracy that he presented this Friday in Madrid,
Coalition of Creators and Content Industries
, football appeared in the penultimate of the eight sections analyzed about content produced and pirated in Spain throughout 2018. Only less musical scores or fragments of them are pirated than LaLiga's audiovisual content. In front of football appear, in this order and in some cases multiplying by 10 the number of digitally pirated content of music, series, films, books, video game Y press. In other words, the networks circulate more pirated content of Spanish books and press than of LaLiga, and not precisely because they consume more.
The figures speak for themselves. Both in volume and in proportion. In the last report prepared by the Antipiracy Department, corresponding to day 29 of this season, LaLiga had managed to eliminate 100% of the 640,000 contents reported on YouTube, had deleted 97.46% of those appearing in the different networks social, accompanied by the elimination of more than 21,000 profiles that spread protected content, and had finished with more than 96% of reported applications, with about 64 million downloads. As for streaming websites, he had denounced more than 5,500 and de-indexed more than 4,000. Only with respect to last season, the success in the fight against pirated content in social networks exceeds 59% and exceeds 822% in the case of apps and 1,253% in the case of illicit streamings.
"We are achieving this and it may seem presumptuous to say that we are winning a battle in which we were pioneers," says Fernández del Castillo. He offers the cotton test: Search the Internet or any application for a goal Messi. "All that we find in the League will be legal, offered by channels or platforms with rights. The rest, without being pirates, belong to other competitions. And in that, too, lies the value of LaLiga, "he concludes.