Technological advancement has gone the saint to heaven thinking of a single question: "How could we do this?". But another question has been left in the ink: "What consequences would it have?" This is the vacuum that you want to fill Artefact, an American design and innovation consultancy. "From the walls full of false news to mobile addiction, we are waking up to the involuntary consequences of technology," they say.
His proposal to stop this avalanche of dark unforeseen events is to replace the Silicon Valley mantra – "move quickly and break things" – by a new approach: "Stop and ask the right questions". To achieve this, they have made a tarot. "It's designed to help creators consider the impact of technology, not only will they help you foresee unintended consequences, they'll also show you opportunities to create positive change."
The first four letters revolve around the dimensions of the project and the disasters that can trigger its indiscriminate growth.
- The scandal. What is the worst owner you can imagine for your product? What part of your business model is most worrying to users? In what scenarios could your product harm people or put them in danger?
- The overwhelming success. What happens if 100 million people use your product? What would change if 80% of the residents of a community used your product? How would habits and norms change?
- The radio star. Who or what disappears if your product is successful? Who loses his job? What other goods or services are replaced?
- Mother nature How would your product change if your client was the environment? What feedback Would you give? What is the least sustainable behavior that drives your product?
- The mermaid. What would it be like to use your product too much? Do you respect personal boundaries and other parts of your lives? In what situation would its use be inappropriate?
- Best friends. If two friends use your product, would it improve or worsen their relationship? How does the way people interact interact? Does it replace a role previously played by a person?
- The super fan. How would your community of more passionate users behave? In what sense would the community be a resource? In what way would it be a weakness?
- The ferocious wolf. What could 'the bad guys' do with your product? Which of its functions are more vulnerable to manipulation?
- The forgotten. When you imagine your users, who is left out? What would your experience be like if they used your product? What perspective is not in the development of your product?
- The service dog. Who could directly benefit your product outside of target of users? How could I change to serve them better?
- The catalyst How could cultural habits change the way your product is used? What context would an alien need to understand it?
- The traitor. What would make people lose confidence in your product? What mechanisms do you have to listen to your users? What could make them feel insecure or exposed?