About43 million Spaniardsthey connect daily to the Internet and spend almost six hours a day on this activity, while 29 million Spaniards use social networks every day.
Internet is the favorite medium of the Spaniards, who use any device to surf the Internet an average of5 hours and 41 minutes a day,4 percent more this year compared to the previous one.
According to the report‘Digital in 2020’, published by the social media management platform Hootsuite and the creative agency specializing in social media We Are Social, 94 percent of Spaniards watch online videos, 57 percent listen to streaming music, and 56 percent He prefers to listen to the radio.
The number of Internet users has also increased worldwide. At least 4,538 million people worldwide use the Internet, specifically 298 million more than in 2019. In addition, they spend an average of 6 hours and 43 minutes connected, equivalent to more than100 days a year.
29 million use social networks
In Spain, 29 million people use social networks and remain connected to these platforms for an average of1 hour and 51 minutes a day,as indicated by the companies in a statement.
Likewise, the Spaniards have an average of eight profiles in social networks, being the most usedYouTube, WhatsApp, Facebook, Instagram and Twitter.
Globally, the number of social network users has increased 9.2 percent over the previous year and there are 3,805 million people –49 percent of the world’s population-. In addition, 99 percent of them access their profiles through their ‘smartphones’.
The most used social network in the world is Facebook, with 1,449 million active users per month. In second position isYoutubewith 2,000 million active users every month, followed byWhatsApp(1.6 billion),Facebook Messenger(1.3 billion),Instagram(1,000 million) andTik Tok(800 million).
Regarding electronic commerce, in Spain 74 percent of people made an online purchase in the last month, tourism being the sector in which they spent the most, followed byElectronic, fashion and beauty.
Also, 74 percent of Internet users ofbetween 16 and 64 yearsfrom all over the world he also bought an online product in the last month, 52 percent of them through a mobile phone.
The CEO of We Are Social España,Alberto Pachano,He has indicated that the report “clearly reflects how connected and social the population in Spain is.”
“It’s interesting to seehow channels evolvethrough which we connect to the Network, the mobile phone being the most used device, “he added.