2022 will be the year in which the old glories of the box office will save the movie theaters. First it was Tom Cruise with his Top Gun: Maverick. No one was betting that the reunion with those chop pilots who triumphed in 1986 could amass more than 700 million dollars in the United States alone. A collection that is going to stay a stone's throw from the one made by Avatar, the other old glory that this course promises to destroy everything and that in 2009 achieved 760 million. James Cameron's movie It doesn't have that much time, but 13 years have passed since the world discovered Pandora, the imaginary universe that the director unfolded in a portentous 3D before the technique fell into disgrace due to its abusive use.
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Since then a sequel has been repeatedly announced that never came…until now. On December 16, Avatar: the sense of water will be released, the second part that James Cameron has also directed and that is the first of the many sequels that Disney (which kept its rights after the purchase of Fox) will premiere. To start heating up the promotional machinery, its producer Jon Landau has presented some spectacular images in Madrid where the technical extravagance can already be seen, with some scenes in the water where 3D shines again. Also making it clear that the new generations will be the main protagonists of the sequels. And if you thought that the 'glasses' had disappeared, you can dust off some, because the film is designed and thought for three dimensions.
Landau has held a meeting with the public present and has explained that when they decided that they would make sequels, they made "the determination that it would be more than one". “The origin of any film is the script, so we took our time to get all four scripts completed and James Cameron and I were happy with them before we started production. Then we had to 'discover' the technology. These movies have always wanted to take technology to a place where we didn't know it could go. Until now, scenes could be made underwater, but not like we have done, with our actors interpreting and the technology capturing those performances underwater”, he said about the innovations of this film.
For Jon Landau, the key to the success of the first Avatar has to do with the fact that people feel identified with Jake Sully, "who was an outsider who had no home." “I wasn't part of any place, and that feeling of belonging to a community, to a place, and finding a different purpose in life… If you look at the first movie, it started and ended with Jake opening his eyes. And perhaps that is a challenge that we want to continue throwing at people, to open their eyes and understand that our actions have an impact both on the people around us and on the world around them”, Landau said about the message of the movie.
The projected images also make it clear that the sequel will continue to deal with the themes that were already in the first, especially environmentalism at a time when the climate crisis is much greater than it was 13 years ago. “I think science fiction is always a metaphor for the world we live in. Our oceans represent 80% of the world. Our bodies are made up of 80% water. This is a movie about water. All we have to do is create a greater awareness of the beauty that we have. But what a movie has to do is be provocative without being preachy, and I hope this movie does that and reopens people's eyes to see things differently."
People who want to see it on their devices won't be able to for a long time. This movie is made for the big screen
Jon Landau — Producer of 'Avatar'
The producer defended the cinematographic experience, and asked that we change even the verb used to go to the movies. Let no one say that they are going to “see a movie”, but to “experience a movie”. He positioned himself in favor of the traditional exhibition and left a message for those who believe that the sequel will soon arrive on a platform, to wait calmly: “People who want to see it on their devices will not be able to do so for a long time. We are not going to release at the same time in theaters and platforms. We are not going to do it with a 20-day window, nor with 30 days. This movie is made for the big screen. It was a commitment we made to our fans and it's a commitment our partners at Disney have supported."
To remember that cinematic experience, he has defended the re-release of the original film, which will hit theaters on September 30 to whet your appetite (and earn money by the way) and for people to remember “all the unique things that are experienced watching a movie on the big screen." It's not just the experience of seeing it in community, it's that commitment you make with others when you go to the movies. It is the commitment to turn off your phone. That commitment not to distract you. It's the conversations you have in the hallways at work the weekend after a movie comes out. That doesn't happen when people watch a movie alone." An immersive cinema that wants to make the entire legion of fans return to Pandora and be able to surpass the 700 million Top Gun and be again, 13 years later, the highest grossing film of the year.