The annual Coverings fair, the most important of those dedicated in North America to paving and ceramic tile, opened its doors Tuesday with a significant presence of that Spanish production sector, which has in the USA. the second most important destination for its exports.
The Spanish pavilion at this fair opened at the Orange County Convention Center in Orlando (central Florida) has an area of 5,300 square meters and 94 companies under the "Tile of Spain" brand.
Valencia is the leading region in the manufacture of ceramic tiles in Spain, which is why the Secretary of Sustainable Economy of the Valencian Generalitat, Rafael Climent, and the Director General of Internationalization, María Dolores de la Parra, traveled to Orlando.
Climent and De la Parra will promote in 2020 Coverings the 2020 edition of the Cevisama fair in Valencia, another of the important appointments in the world for the sector of the pavement and the ceramic coating.
Also in Orlando are María Peña, CEO of ICEX (Spain Export and Investment), and Inmaculada Gutiérrez, economic and commercial counselor of Spain in Miami.
By sector, 88 of the companies present in the Spanish pavilion belong to the sector of pavings and ceramic coatings and auxiliary tile industries, five to natural stone and one to bathroom equipment.
"Tile of Spain", fruit of the association between the ICEX, the Commercial Office in Miami and the Spanish Association of Ceramic Tile and Pavements Manufacturers (ASCER), is one of the sponsors of this annual fair, which turns 30 and was visited by 25,000 people in its previous edition, held in Atlanta (USA).
This meeting is attended by distributors, suppliers, retailers, manufacturers, contractors, architects, designers, builders, real estate developers and journalists from specialized media, who have the opportunity to meet exhibitors from more than 40 countries in one place.
According to figures from the Commercial and Economic Office of Spain, Spanish exports of ceramic floor and wall tiles to the United States reached 259.4 million euros (290.5 million dollars) in 2018, which meant an increase of 10.9% compared to 2017.
The United States is the second most important destination for these Spanish products, with 9.5% of total exports.
The most consumed floor covering product in the United States is carpet (33.2%), followed by ceramic tiles (11%), in terms of volume and value in dollars.
The market for ceramic tiles in the United States is clearly an importer, with 69% of the demand being covered by foreign products.
The first four tile exporting countries in the world – Italy, China, Spain and Mexico, in that order – represent 80.3% of the total value of the sector's imports to the US. in 2018.
Italy leads the US market with 31.4% of the market share in value, followed by China (25.9%), Spain (15.4%) and Mexico (11.5%).
While Italy and Spain occupy the upper segment of the market, with higher value-added products, the products of Mexico and China are in a lower price segment.