The rockers and the majors of 50 are the festivaleros that spend more | Miss Festivals Blog
IDASFEST, a Spanish company that applies the best of technology to the festivalero universe, has published for the second consecutive year the White book of consumption habits in Spanish festivals. This report on the sector collects statistical data from more than 40 live music events thanks to the big data generated by technology cashless payment. It is a publication that allows to know a little more about the consumption habits in festivals according to the age, the type of music or the sex of the attendees.
According to this annual report, the average consumption in festivals cashless (payment with wristband) of this 2018 has been 23 euros per person and average reloads per person amount to 25 euros, being in the rock festivals where more is invested (34 euros per person) and in electronic music where less (15 euros per person). In the case of indie pop quotations, the cost is 19 euros per person, 18 for Latin festivals and 16 for reggae festivals. In addition, the study states that midnight is the favorite time for attendees to consume and that these events increase consumption by 17% thanks to this payment system.
In turn, this report exposes data according to demographic characteristics such as sex or age. Some data that reveal that men spend more than women, 25 euros against 21 euros of them. In addition, if we talk about ages, those over 50 are the ones who spend the most (28 euros) and those who are in the range of 18 to 24 years those who least (14 euros). On average, attendees ask for an average of five drinks at each event.
The study also allows to specify which drinks are the most demanded. Beer, as in the white paper of the previous year, is still the most consumed beverage, occupying 55.45% of the total of the cake. The cups represent 19.57%, sodas 18% and shots 2.22%. In men and women, beer is also the most demanded drink at festivals with 58.22% and 52.67% respectively. Regarding the types of festival, this alcoholic beverage reigns in all festivals. His biggest rival arises in electronic music festivals, where the glasses represent 30.68% and beer 45.92%.
The analysis also specifies which specific type of drinks are the most consumed. Within the category 'glasses', rum is the favorite drink with 38.16%, ahead of gin (29.07%), wiski (9.39%), vodka (5.7%) or mojito (5.13%). In non-alcoholic drinks, water with 85.45% is more in demand than energy drinks (12.58%) and soft drinks (1.97%). In the latter category highlights the tail (69.40%), lemon (16.70%) and orange (14%).
Using this data system through payment by wristband, the promoter obtains all this information about his festival. For this reason, from IDASFEST they assure that "the promoter will be able to improve the management of bars by knowing at what times there will be more consumption, knowing which drinks are the most demanded and managing in a better way the stocks, being able to negotiate sponsorships with brands more efficiently relying on objective consumption data, better know the public and make segmented promotions to maximize the possibilities ". And it is that the information that the bracelets of the festivals hide is fascinating.