Tue. Apr 23rd, 2019

The president of National Geographic highlights the role of TV to promote tourism

The president of National Geographic highlights the role of TV to promote tourism



The president of National Geographic Partners, Gary Knell, has highlighted on Wednesday the importance of television to promote tourism around the world, as channels like his show "the positive of tourism, travel, and also the risks of Some".

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During his speech at the World Tourism Summit, which takes place in Seville, the president of the company owned by 21st Century Fox and National Geographic Society, has ensured that television "has been key" for the promotion of tourism, a sector in which the one that "we want to go to the future and make sure we count the experiences".

He recalled that "more and more people want to make the road to Santiago as 500 years ago and others see Machu Picchu as the first explorer did", and documentaries such as those made by his channel are important for this.

He has emphasized the importance of telling the reality of a planet "in which many citizens are protecting it and working to achieve the 2030 objectives, a planet that is a hundred times more populated than 500 years ago".

"We are offering the planet to millions of people in the world, and we have to understand our impact, because we have to show places where people will want to continue going for many years", explained the head of an entity that includes television, printed and digital assets of National Geographic and activities related to travel and consumer products.

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