The pandemic evokes in Marco & María the “Unknown Kingdom” of nature



Santa Cruz de Tenerife, Aug 9 (EFE) .- With three decades as designers, Marco & María from Tenerife have faced an unusual year in which the cancellations of fairs and logistical problems have made them “reinvent themselves” but have also inspired their collection 2022, “The Ignored Kingdom”, which evokes the power of nature.

From her workshop in Puerto de la Cruz, María Díaz (with Marco Marrero working behind her back) points out in an interview with EFE that just this month they have “more trouble” than ever because weddings have been suspended for so long due to restrictions. of the pandemic that are now accumulating.

It is the other side of a year of “science fiction” that produced “a touch of anxiety” because not being able to set dates to anything “has thrown us out of square”, when in the world of fashion the custom is to have the “scheduled” in advance. attendance at fairs, the presentation of collections and the arrival of fabrics, among others.

Marco & María have not closed in all this time and during the confinement they continued their creative work at home, which María sums up with relief as “it has not been the best business year, but we have saved the company and all its employees.”

Just before the confinement they had prepared the new collection, which was presented with a specific “book” and a virtual catwalk for which the models had to be recorded one by one and the international clients placed the orders virtually.

The pandemic caused the bridal fashion “mother” catwalks in New York and Barcelona to be suspended and although the latter did it in virtual format, it did not work, since it is at fairs where contact with customers is made. they like to see the product “in detail,” says María Díaz.

The Marco & María firm in Spain has its own main point of sale in Santa Cruz de Tenerife and its collections are available in leading stores in the sector worldwide in more than 30 countries, so when they presented the collection online they put in contact with each client to adapt to their demands.

But you can’t do the same at a fair and the one in Barcelona didn’t work out well, so the designers are waiting for it to be resumed in September.

“You have to reinvent yourself” is the main lesson of the pandemic and also its influence: from July 5 to 7, Marco & María presented at the China Wedding Expo in Shanghai “The Ignored Kingdom”, their new 2022 collection, inspired by “how nature spoke to us and told us: slow down a little “and therefore evokes” the intelligent universe of plants “.

The Tenerife designer also emphasizes that weddings are no longer stereotyped and “our brides” prefer to go simple, comfortable but with a spectacular suit that does not make them lose an iota of movement, ideal for smaller, family and outdoor celebrations.

At the international level, a return to the taste for craftsmanship is noted, for creations with a manual component “that our product already has” and as sanitary restrictions force us to skimp on the celebration, the wedding dress benefits because the protagonist assumes that she buys “a great dress so that everyone can see how beautiful she was on her wedding day.”

In fact, Marco & María have brides who get married “formally” and reserve a dress from their collection for another big celebration with those close to them when restrictions are eased.

The pandemic continues to delay the arrival of fabrics “and more to the Canary Islands” but Marco & María strive to meet delivery times to their customers, despite the fact that in 2020 the situation was “very difficult” because many of the textiles with the They work with their own embroidery designs and flower applications with a creation process that had to be done entirely online as they were unable to travel to the factories.

“And the colors are not the same in the photo as in the physical test, even more so in the range of bridal colors that goes from white, to ice white,” ice cream “… they are a lot of tones that hardly change in a degree. I have a master’s degree in pantone! “laughs Maria.

The firm is already working on the orders for the 2023 collection because fashion “is very annoying” and if a collection is not sold in due time “you eat it with potatoes” because customers are looking for novelties, says the designer, who There is a lack of political leadership to have clear guidelines on the pandemic and aid, “not that they give us anything, but at least that there are not as many logistical problems and uploads as that of electricity.”

In this regard, he gives “a vote of confidence” to Tenerife Moda, the initiative of the Cabildo to promote the island’s designers but with the new situation is “very stopped”.

And going back to the celebrations, do brides and guests ask you to wear a mask in tune with the dress? Absolutely all! In fact, there is not a single embroidered or beaded mask in the store now, “Maria Diaz responds with a smile.

Ana santana

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