The New York Times Company has reached an agreement to acquire the viral word discovery game Wordle for an undisclosed price "in the low seven figures", according to the publisher of the New York newspaper.
With the acquisition of the game created by software engineer Josh Wardle in October 2021, which currently has millions of daily players, The New York Times aims to further its ambition of reaching 10 million subscribers by 2025.
In this sense, the publisher has underlined that when
wordle is added to their game catalog will continue to be free to new and existing players, and no changes will be made to it.
"As part of our portfolio of games, Wordle will have an exciting future with the help of a team of talented engineers, designers, editors and more, improving the user experience," said Jonathan Knight, general manager of The New York Times Games.
The purchase of Wordle comes on top of the acquisition, announced in early January, of The Athletic, a digital subscription-based sports news media company, for $550 million (€487 million) in cash.