March 7, 2021

The neofeminism of the snuff

«Live the hair». This is how Julio Romero de Torres titled his oil and tempera on canvas in which Josefa Suárez's hairstyle, a low bun held by a red comb, monopolizes all the attention. Long live the hair! But where? In the woman's head, always, of course. The longer and leafier, the more praised. In the beard of men, except in the old fashion of the metrosexual, too. Everything returns. In the woman's armpit … no, never. Until now. For a few years, in the context of the fourth wave of feminism, showing it with hair has become a symbol of female empowerment. The first to lift the veto was Julia Roberts. In 1999 the "girlfriend of America" ​​sowed the controversy at the Oscars saluting arm high and armpit full of hair. But his courage turned out to be a "fail." He confirmed it recently. He had become a feminist icon for appearing on the red carpet without shaving and it turns out that it was a simple oversight, miscalculation. Subsequently, other "celebrities" at the level of Madonna or Penelope Cruz, have claimed their hairy armpits and others such as Miley Cyrus have joined initiatives such as "Free your pits" (which frees your armpits) that encourages fading hair in the area to give it more visibility and challenge, thus, the aesthetic canons.

Gigi Hadid In a bid for "provocation marketing" appeared in a magazine with underarms underarm to generate controversy and a debate about it.

But all these "performances" do not mean that we are all modern, or all feminists that make us believe, no matter how much 8-M is a mass success. The underarm of a woman without shaving is still scandalized today. It has been rechecked this week with an image of the spokeswoman of Unidos Podemos, Irene Montero, in which with short sleeves and high cuff he exposed the furrier. It has not transcended if it was a vindictive act, if Montero never shaves, or if, as in the case of Julia Roberts, it was an oversight. Be that as it may, a councilor of the PP in Barajas de Melo (Cuenca) must have felt so offended by such audacity that he could not repress it to express it via tweet: «I hope that if this guy is vice president of the Government of Spain, he shaves the hair of the snuff when represent us ». The Twitter machinery immediately turned on and returned that topic that had already been discussed in 1999 back to the center of the debate. Would the councilor have reacted in the same way if the tobacco in question were, for example, Pablo Iglesias? "Men censor themselves as equals, while a woman would never criticize the armpit of an unpolished politician," argues Laura Freixas, Catalan writer and author of "It was not going to happen to me" in which she narrates her career vital from a gender perspective. For Freixas, the issue of female hair removal "is another example of how patriarchal society invades the space of women and considers that everyone can think of their bodies as if they were public property." «Depilating the armpit is another way of social pressure to which we are subjected, which also punishes those who do not want to be mothers, for example». But not only must focus on men, the writer warns, they also participate in this "social censorship, for example through magazines dedicated to examining the cellulite of celebrities." «They do it to save themselves and avoid the position of victims and subordinates; also because it makes them angry that others, appearing with hair, manage to avoid that servitude that involves shaping the bodies ».

An example of that empowered woman, who is not afraid to break the imposed aesthetic canons, is Amaia, the winner of OT. She is "proud of my hair," she shows them shamelessly, on her Instagram, at the Goya gala and in the "shooting" of magazines. But society is still surprisedor. There are more headlines dedicated to his hair than to his musical career.

Julia Roberts was among the first to sow the controversy by appearing at the 1999 Oscars without shaving. Years later he said it was an oversight.

Amaia is part of this populated armpit neofeminism. Hairs in the snuff – as the councilman would say – by flag. To the point that a header was deleted with photoshop and in response now she paints in the photos that fans ask her to sign. In this era of the visual, from the kingdom of Instagram, feminist illustrators are also winning the battle of some of the casposan furrier. The character of Lola Vendetta, the "alter ego" of Raquel Riba, has contributed to normalizing aspects of women that are not socially accepted, such as hair in certain areas, menstruation or the right of «women to get angry without appearing unbalanced ». When Raquel draws Lola Vendetta, she doesn't forget the hairs on her legs, she even paints some on her chest. It illustrates in some way how she looks. «I shave a little, at most three or four times a year, now I feel good with my hair but it has been a tremendous psychological job because I was afraid, panic, of social disapproval». The tandem Raquel-Lola Vendetta tries to get each woman to accept herself without imposition. Believes that the feminist struggle should not consist "in telling the other not to shave, because if we would not enter into another form of censorship of women," but in explaining why "we feel safer when we wear smooth skin," pointing directly to the world of fashion. "They have to get wet, as in recent years brands have been incorporating more diverse profiles, for example curvy, because society demanded it, it should happen the same with the issue of hair." «If in the next Zara collection the models appeared with the populated armpit, that same season we would let all the hairs grow», says the author of «Lola Vendetta and the men».

Amaia «OT» During her time at the academy she already claimed her hair: «I'm not going to shave my legs because women have hair,» he said.

But for that there is still a long journey, says José Luis Diez Garde, a fashion journalist. «The models appear all shaved, but in men's fashion, shaved and hairy men can live together». In the aesthetic plane it is perceived more if the inequality exists between genders. «What has happened is that in the late 90s, with the rise of the metrosexual, the concept of hair removal began to look like something unisex. "While the women began to enter the male wardrobe for a more androgynous appearance, they discovered the female toiletry bag and the world of dpeilation, which was also endorsed by the sports world." Thus, Garde explains, "that helped men conquer that freedom without putting their masculinity alone." They can be the same as men with or without hair. On the other hand, the same does not happen with women: "They are more constrained by the ideal of feminine beauty, the liberation that is presupposed to them is not such."

. (tagsToTranslate) feminism

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