Spanish Álex Pina ("La Casa de Papel") picked up the World Screen Trendsetters Award at the Mipcom in Cannes together with the Italian Lorenzo Mieli ("The Young Pope") and the American Eric Newman ("Narcos") in recognition of his work as creators of trends in the audiovisual market.
Pina, Mieli and Newman received it after shelling out in a question and answer session her career and the work behind her greatest successes.
The creator from Pamplona (1970) recalled his beginnings as a journalist, a profession he chose because "he knew he wanted to write" and that was transformed when he started writing fiction programs.
"The Paper House" was partly the success of his team's genius, Vancouver Media, which preferred to focus on the character of the characters by not having much money to do a series of action.
"The spectator dedicates so many hours to watching fiction that demands more complex characters, for example, Berlin (one of the protagonists) was a misogynist and a narcissist, but we transformed it to surprise the audience," he explained.
Pina spoke hours before presenting his new project, "The Embarcadero", also in this market of formats, programs and series, which opened yesterday and closes on Thursday.
Mieli, who has come to this edition with her new series "My Brilliant Friend", inspired by the "best-seller" of Elena Ferrante, recalled her beginnings in an industry that came from pure passion, she confessed that as a child she passed up to twelve hours in front of the screen.
One of his great professional moments was to collaborate with the director Paolo Sorrentino, whom he convinced to make "The Young Pope" even though the Italian told him that he had not seen a television series in his life. "That's why you should do it," Mieli replied.
Newman, creator of "Narcos", had the project in his head 19 years before launching with Netflix, to whom he asked that the series be largely in Spanish and that it be shot in Colombia.
At first, he conceived the idea as a film but the creation was consolidated at a time when "cinema was losing quality and television was winning".
"Narcos" is about to release its fourth season with Mexico as a stage and the American defended himself against those who criticize him for humanizing drug traffickers, saying that "it is a mistake to deprive someone of their humanity".