Madrid, Apr 11 (EFE) .- The Spanish Ministry of Agriculture, Fisheries and Food has received the first prize for Advertising and Creativity 2020 awarded by the Barcelona newspaper “La Vanguardia”, for its Spanish Food campaign “The Art of Knowledge do “, reported the newspaper.
The jury has awarded this award, in the category of graphic advertising, for being a piece “that demonstrates how the public sector is capable of betting on creativity, and that should serve as an example”, highlighted the co-founder and CEO of Aftershare, Marc Ros, who was accompanied as jurors by Ogilvy’s creative director, Roberto Fara, and Wolf’s creative director and partner, Nacho Magro.
“The announcement of the Government of Spain (conceived as a tribute to the agri-food sector for providing us with its best work) shows us, from the maximum creativity and artistic beauty, the excellence and quality of the food of Spain”, has revealed the general director by Godó Strategies, Pere Guardiola.
The second classified in graphic advertising has been Bankinter, with an advertisement in letter format entitled “The bank always wins”.
Coca-Cola has obtained first place in the brand content category for its #TerraCEOS action.
At the time of deciding the winners in the different modalities, the members of the jury have valued the creativity of the advertisements and brand content in “La Vanguardia”, as well as “the use of the medium and the moment”, stressed Marc Ros.
Pere Guardiola has emphasized the courage of many brands in their advertising actions and the ability to adapt their messages to the context, “with impeccable creative exercises” in a year marked by the health crisis.