October 25, 2020

The maps of the favorite brands of Spaniards in 2020 in each autonomous community


  • Kings of fast food

    Favorite fast food brands in Spain
    Favorite fast food brands in Spain

    The companies of American origin McDonald’s (22.5%) and Burger King (22.3%) also fight for the first position among fast food chains in Spain. The third place is occupied by KFC (11.7%) despite not leading in any territory. For its part, Telepizza is only a favorite in Ceuta, while the Spanish Restalia’s flagship (100 Montaditos, TGB or La Sureña) do not lead in any community.

  • Vodafone wins among telecos

    Favorite telecommunications brands in Spain
    Favorite telecommunications brands in Spain

    In the telecommunications sector, the undisputed leader is Vodafone. The British operator only “loses” against Orange in the interior of the peninsula and Melilla. The national ranking is thus made up of Vodafone (29.8%), followed by Orange (24.3%) and with Telefónica in third place (15.2%).

  • Zara, leader in the majority

    Favorite fashion brands in Spain
    Favorite fashion brands in Spain

    In fashion, the Spanish company Inditex stands out with its flagship, Zara, as preferred in 14 of the 17 autonomous communities. Only in Asturias, the Basque Country, and Catalonia, Levi’s snatches the first place.

    In the national total, Zara obtains the majority of the votes (25.5%) above Levi’s (20.8%), which is in second position. In third place is Bershka (10.7%), also owned by Inditex.

  • Mercadona continues to lead

    Favorite supermarket brands in Spain
    Favorite supermarket brands in Spain

    The Mercadona logo reigns in almost all the communities of Spain. Despite this, the Basque Eroski and the Galician Gadis remain firm in their places of origin despite the expansion of the Valencia chain. At the national level, Mercadona is the preferred one with 49.8% of the votes and surpassing its most direct competitors such as Lidl (16.3%) and Carrefour.

  • The super with more establishments

    Supermarkets with more establishments in Spain
    Supermarkets with more establishments in Spain

    By number of establishments, the war at the foot of the neighborhood is won by Dia thanks to its large commercial network. Grupo Dia is the chain with the most stores in central Spain, Catalonia and Aragon. Mercadona, the favorite brand for consumers, is only the leader in coverage in the Valencian Community and in Murcia.

    In the rest, the queen chains of each community are in many cases regional companies with Spanish capital. Dia leads the national ranking thanks to the fact that it has 15.2% of all establishments; followed by Mercadona, which represents 8.8%, and is closely followed by Coviran, with 8.4%.

  • The best-selling cars

    Best-selling cars in Spain in 2019
    Best-selling cars in Spain in 2019

    During 2019, Seat was a leader in sales nationally and in the communities with the most population. For its part, Peugeot is the car company that conquers more territories. Jeep also stands out in Aragon and the absence in this edition of Volkswagen in Navarra is striking. In all of Spain, the top three are completed by Seat (8.9%), Peugeot (7.8%) and Volkswagen (7.5%).

  • Repsol, a long-distance leader

    Brands with more service stations in Spain
    Brands with more service stations in Spain

    Repsol is the leader in the number of service stations in all the communities except in two regions, where the Canary Islands DISA and the Basque Avía stand out. The international brands BP, Shell or Galp are found in almost all regions, but always a long way from the former. As the map advances, the list is led by Repsol, which has 17.4% of the gas stations. The second place is for Cepsa, with 12.1% of the service stations and the third place is for BP, with only 2.8%.

  • Caixabank, entity with more branches

    Banks with the largest number of branches in Spain
    Banks with the largest number of branches in Spain

    CaixaBank is the leader in branches, but Santander is on its heels despite not leading any Autonomous Community. However, the banks that succeeded the former savings banks are still king in number of offices in most of the less populated regions.

    In the national ranking, Caixabank holds the first place -without adding Bankia branches- with 18% of the branches, followed by Banco Santander, with 14.6%, and BBVA with 10.6% of the banking network.

  • Nike tops sports brands

    Favorite sportswear brands in Spain
    Favorite sportswear brands in Spain

    The American Nike leads the list of sports brands in Spain with 41.1% of the votes. Next is Adidas meets Adidas with 28.2%. Nike is also ranked third nationally with its subsidiary Converse (5.5%).

  • Ariel’s domain

    Favorite detergent brands in Spain
    Favorite detergent brands in Spain

    Ariel is the preferred brand for the Spanish, in all regions, except for Melilla, where they opt for Lidl detergent. At the national level, Ariel occupies the first place (35.5% of the votes), followed by Bosque Verde (Mercadona), which is in second place (15.3%) and above the mentioned product of Lidl (14 %).

  • Netflix, leader of «streaming»

    Favorite streaming platforms in Spain
    Favorite streaming platforms in Spain

    Among streaming platforms, Netflix is ​​the national king with 55.4% of the votes. Even though Movistar + is the one with the most subscribers, the operator is relegated to third place in terms of preferences with 11.5%. On the other hand, YouTube, Google’s brand, shows how it is replacing traditional television and is in second place with 15.3%.

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