The 81st edition of the Madrid Book Fair, which has had an influx of more than three million visitors, has had sales amounting to a total of 10,207,000 euros. This increase of 2% compared to 2019 means that they have broken their record, scored during that year.
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As reported this morning by the organization of the fair, which ended on Sunday, these data "have made history" and have been provided by a total of 356 exhibitors of the 423 in this edition. They have taken 2019 as a yardstick for meeting "similar conditions" in terms of capacity (without restrictions) and the distribution of exhibition spaces (from Puerta de Madrid to Paseo de Uruguay in Madrid's El Retiro park).
Thus, this appointment with books and their authors has attracted 3,100,000 people to the Paseo de Coches de El Retiro for 17 days (from May 27 to June 12). For comparison, in 2021, there were 384,000 visitors and in 2019, 2,300,000.
From the direction of the Fair they have lamented that the high temperatures experienced during this edition have "dissuaded" readers, something that has caused the pace of sales to "slow down". Despite the external factors that have been able to "penalize" sales and influx, the balance of the last edition has been "very positive", according to its organizers.
In a few weeks, more details of the sociodemographic profile of the visitors will be revealed thanks to the study they have commissioned from a technology provider.