September 23, 2020

‘The last cup’, the campaign of the Government of the Canary Islands to raise awareness among the youngest – La Provincia


After the success of the first spot advertising, the Ministry of Health has launched a new announcement, this time focused on the youngest. The objective? Trying to educate those under 30 about the problems that contagion can cause in a festive environment such as the one that usually occurs – and is in fact occurring – during the summer holidays.

The announcement comes to light just at a time when infections among young people have become the main focus of expansion of the coronavirus in the Canary Islands. Approximately 85% of the new cases found in the last week (464) have occurred in this population sector and are related to attending parties in discos or in the private sphere.

Under the motto The last drink, the audiovisual piece shows a group of young people enjoying a party. None of them wash their hands, wear a mask or keep a safe distance. Neither of them can avoid establishing close contact with the rest of the audience, giving them repeated kisses and hugs.

After a holiday, dancing together, hugging and sharing glasses, one of the young women is seen admitted to a hospital after being infected with Covid-19 and recovering from the serious consequences that the disease has left her because none of the participants in the party complied with health recommendations to prevent contagion.

With this initiative, the Ministry seeks to emphasize the health risks of not following health instructions at parties and meetings of the younger population. Specifically, this new spot appeals to the younger population, reminding them that Covid-19 can cause lifelong health consequences.

Of the 28 outbreaks currently active, more than half have occurred in the social sphere, that is, at parties or during nightlife. Meanwhile, the percentage of intrafamily infections – which was postulated until a few weeks ago as the most problematic – has dropped to 14%, when it was previously at 30%. The 28 active outbreaks have left more than 1,000 people in isolation throughout the Canary Islands, of which 268 are people with positive PCR and another 745 have been close contact of the total positive cases and have been detected after the tracking of each case. In this sense, the broadest outbreak is precisely one that has occurred in a disco in Gran Canaria in which 60 positives have been found. Of these, 30 are primary – from the party itself – and another 30 are secondary. Among these secondary positives are two people over the age of 65.

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