The largest brewer in the world, AB InBev, which among other brands makes Budweiser, today closed an agreement with the Tilray company, of production and distribution of cannabis, to investigate the development of non-alcoholic beverages that include components of this plant.
The association, in which both companies have invested 50 million dollars each, has fired Tilray on the New York Stock Exchange, rising as the news reached more than 12% in the operations after the formal closing of the trading day.
According to a statement, the agreement will take effect in Canada and "decisions on the marketing of beverages will be made in the future."
"We hope to learn more about these drinks and their categories in the coming months," said the note, which noted that the elements that plan to include in these soft drinks are tetrahydrocannabinol (THC) and cannabidiol (CBD).
AB InBev, producer among others of Budweiser and Stella Atois beers, will participate in the association through its subsidiary company in Canada Labatt Breweries.
Also, Tilray will enter the partnership through its Canadian label High Park Company.
"Labatt is committed to staying ahead of emerging consumer trends," director Kyle Norrington said in the statement.
"With a strong track record of responsible product development and marketing in their respective industries, AB InBev and Tilray believe that the legal market for THC and CBD will only thrive if the industry adopts adequate adult cannabis regulation, which includes a production , responsible sale, marketing and consumption, "the statement concluded.