June 14, 2021

The hotel group Barceló closes 2019 with the second best data in its history



The hotel division increased its sales by almost 4% compared to 2018 and incorporated 12 new accommodations and 3,700 rooms during the year

The tourism industry lived in 2019 “a year of light and shadow”. This has been defined by Raúl González, CEO for EMEA of Barceló Hotel Group, but despite this, the results of the Barceló Group at the end of the year they have remained powerful by third consecutive year, brushing again historical levels, to the point that it “Will achieve the second best data in the history of the group, surpassed only by the figures of the year 2017 ”, as González has confirmed in a press conference this morning in Madrid. Thus, although the figures they are still provisional, the group estimates that their sales will exceed 3,100 million euros, and that Recurring EBITDA and the Consolidated Net Profit will be similar to those of last year, standing around 350 million euros and 180 million eurosrespectively.

Refering to hotel division, an increase in their sales in almost a 4% compared to 2018, reaching 1,355 million euros; a percentage increase similar to that calculated for the Hotel EBITDA, which is expected to be close to 320 million euros.

“The instability and a complex competitive environment, the result of factors such as the slowdown in economic activity; the fall of Thomas Cook; the slowdown in international tourist arrivals due to the change in the cycle that the industry faces in the short term; the significant increase in competition in the distribution and concentration of the industry have marked the year. In spite of everything we have achieved good growth data, raising the group’s offer to 251 hotels today and 17,493 rooms in 22 countries.

Expansion around the world

At the level of expansion “it has been an interesting year”, as González has confessed, since the expansion carried out has allowed the Mallorcan group to consolidate its position in the North of Africa by entering a new destination, Tunisia, where the chain has opened 6 hotels, thereby becoming the international reference manager in the country. Besides, the acquisition of a hotel in Marrakech (Barceló Palmeraie) has enabled him to complement the presence he already has in the main cities of Morocco (Agadir, Casablanca, Fez and Tangier).

The presence of the Spanish brand has also grown in new markets such as Sri Lanka and the Maldives, an expansion that González considers a challenge that will go more and more: “I I advocate the leadership of Spanish brands in the worldwide holiday sector, because I think there is no one better than the Spanish hotel industry to manage accommodation anywhere in the world and that is something that we should put in value in our country. We are the best hoteliers in the world, without a doubt ”.

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