The Government expects a summer period for tourism in line with the last pre-pandemic, despite the inflationary spiral that continues to haunt all of Europe. “A summer like the ones before”, in the words of the Secretary of State for Tourism, Fernando Valdés. Something they anticipate by ensuring that in the face of July and August, 9 out of 10 international reserves of those existing in 2019 for this period have been recovered.
According to the report commissioned by the Ministry of Industry, Commerce and Tourism to the ForwardKeys platform, the reserves of the two main issuing markets, the United Kingdom and Germany, are already 5% and 22% above the levels of 2019. « Spain expects to recover practically the entire international market this summer.
In the absence of the reactivation of long-haul markets such as Asia, still 70% below pre-pandemic values, arrivals from the rest of Europe will recover by 95%, while the American markets continue their advance reaching 80%. % of the volume of the same period in 2019”, explained Juan A. Gómez García, head of market intelligence at ForwardKeys.
But the real 'boom' of recovery in demand will come from the Nordic countries, according to the Government. They ensure that air ticket reservations from Sweden are 79% above 2019; those from Denmark 46% and 33% upwards also expected arrivals from Norway. According to ForwardKeys, the dramatic increase comes despite inflation, which is being "counterbalanced by the large amount of frustrated demand."
In the same way, the report also indicates a good evolution of reservations arriving from the other side of the Atlantic: from Mexico, arrivals to Spain will be 9% higher than 2019, and from Colombia the increase is 6%. The recovery of the US market is somewhat slower, with a level of reserves at 96% of that registered in 2019.
Record summer in the Balearic Islands
All in all, the Government anticipates “a record summer” for the Balearic Islands, assuring that 10% more tickets have already been issued from abroad compared to the last pre-pandemic summer. Something that reaches the entire archipelago, but especially Ibiza (+14%) and Palma de Mallorca (+9%). However, the recovery will not fully reach other communities where tourism has a large weight in their GDP, although they will remain close to pre-pandemic levels, according to the Government and ForwardKeys. These are the cases of the Valencian Community and Andalusia, with reserve percentages of 96% and 95%, respectively, when compared to 2019. In the case of Malaga, the degree of recovery reaches 98%, while Seville and Valencia are at 96% of the levels of 2019. For their part, the Community of Madrid and the Basque Country present recovery percentages close to the national average, with 87% and 85%, respectively.
For the Government, the recovery will also come from the domestic market. The report commissioned by the Government ensures that ticket reservations for domestic flights are 3% above the values of 2019, with the islands as the most desired destinations. Fuerteventura, with a volume of issued reserves 39% above 2019; Ibiza (+33%); Lanzarote (+31%); Santa Cruz de la Palma (+22%) and Malaga (+16%) are the most chosen according to ForwardKeys, which also indicates that Catalonia as a whole, also exceeds pre-pandemic reserves, with 9% more tickets purchased than in 2019.
Against this background, the department headed by Reyes Maroto also expects changes in the type of tourist arriving in Spain this summer: they assure that visitors with greater purchasing power will arrive, as "25% more reservations for trips in premium cabins to the pre-pandemic period”.
Reservations made by families and small groups (from 4 to 9 people) who travel together also increase their market share compared to 2019 by 2%, as do those who choose Spain for medium stays (between 4 and 8 nights). .