The Government of the Canary Islands creates a line of support for the modernization and digitization of cinemas

2020 image of one of the rooms of the Monopol Multiplex, currently closed. / JUAN CARLOS ALONSO

The endowment, which is part of the General Directorate of Culture and has funds from the European Union, exceeds 500,000 euros

CANARY ISLANDS7 The Gran Canarian palms

Culture of the Government of the Canary Islands has opened a specific line of support for the
modernization and digitization of cinemas on the islands. It is a newly created initiative that will be financed through European funds to recover the sector after the negative impact of the health pandemic.

Companies that promote specific projects of innovation, digitized and sustainable operation, creation and loyalty of audiences and adaptation to new audiovisual consumption habits will be eligible for this aid, the Executive said in a statement.

This call is an initiative of the General Directorate of Culture and has an economic endowment greater than
536.00 euros. The amount requested for projects may not exceed 80 percent of the total expenditure budget.

The bases of these grants are available at the electronic headquarters of the Government of the Canary Islands (procedure 7524), with access also from the website of the Government of the Canary Islands.
Canary Institute for Cultural Development, ICDC (Bulletin section of the Support Office for the Cultural Sector). The term will be open until August 29.

European funds

The economic item that covers this procedure comes from the Recovery, Transformation and Resilience Plan, specifically from the new
Next Generation EU fund, created to promote the recovery and reactivation of all economic sectors, in which special emphasis is also placed on the cultural sector of our country. And in this specific case, within the so-called Spain
Audiovisual Hub of Europewhich is aimed at strengthening the audiovisual sector.

Individuals and legal entities who own cinemas or cinema complexes in the Autonomous Community of the Canary Islands can apply for these grants.

The subsidy projects refer to digitalization and application of new technologies; adoption of measures for sustainable development and positive environmental impact; implementation of innovation systems in the programming and circulation of European productions and in original version and in Spanish.

The activities to be subsidized must be developed
between March 1, 2020 and September 30, 2023.

Expenses

Eligible expenses also include
feasibility studies of digital transformation, communication and digital marketing projects, updating of ticketing systems, modernization of digital projection, audio and connectivity systems; application of artificial intelligence and 'big data' or digitization of other services. In all cases, sustainable development measures would be adopted in accordance with the
goals of the 2030 Agenda.

General expenses, fixed or personnel costs, periodic investments, capital costs for property repairs or events that are not mainly aimed at the exhibition and promotion of films will not be included in the applications.

the pandemic

It should be noted that, according to the study by the Culture Committee of the European Parliament, the covid-19 crisis
has challenged the business models of exploitation audiovisual, says the statement from the Government of the Canary Islands.

On the one hand, there has been a more than notorious increase in audiovisual consumption through digital platforms and, on the other, the impact of forced closures, capacity limitations and the
postponement of major releases in movie theaters has weakened the situation of these companies.

At the moment, no alternative exploitation formula (such as the exclusive release of the production on platforms) seems to financially improve the option of releasing a film in theaters, even in a context of depression in the film market. And it seems clear that movie theaters play
a crucial cultural, social and economic role, not only for the entire film industry, but also for the cities and communities in which they are located, for other services linked to leisure activities, and consequently also for State income through taxes.

In the current context, movie theaters need to renew their skills and practices, especially to encourage the public to return to theaters after months of closure, reduced capacity and scarcity of releases, as well as integrating new approaches to the consumer experience audiovisual.

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