July 25, 2021

The future Museum of Fine Arts already has its corporate image – The Province

The future Museum of Fine Arts already has its corporate image - The Province

A work presented by the design office The Office has won the ideas competition convened by Cabildo of Gran Canaria, through Atlantic Center of Modern Art (CAAM), for the selection of creativity and design of the brand image of the future Museum of Fine Arts of Gran Canaria, whose opening is scheduled in 2019 in the old Hospital of San Martín of the Gran Canaria capital.

In this contest of ideas, eight prestigious companies and professionals in the design sector in Gran Canaria were invited to participate, with experience in graphic creation and specialization in brand creation and corporate identity.

The winning project, worth 10,330 euros, was presented by the architect and designer Rubén Ginorio, representative of The Office, a young design company from Gran Canaria that works on local and international projects. His proposal "represents the characteristics, values ​​and singularities of the future Museum and stands out for its simplicity, originality and creativity", says the jury minutes.

The logo of the future museum center proposes the simplified denomination of MUBA [[Museum of Fine Arts]of Gran Canaria, with the letter 'B' of the acronym turned into a unique icon, created from a contemporary abstraction and simplification of the figure of the arches of the facade of the building of the old hospital, dating from the 18th century. In this sense, the jury highlights its excellent execution "with a clear balance between the architectural and conceptual element it evokes and the radically contemporary conception in its layout".

On the total of the 11 analyzed creations, the jury of the contest values ​​"the work, the effort and the professionalism" of all the proposals, and makes special mention to the three finalist works, presented by the firms EXTRA, Design and Advertising, Rule of3 Y Kinewa, Ideas of the Country.

The jury of the contest was chaired by the director of the House of Columbus, Elena Acosta Guerrero. As vowels they took part Oswaldo Guerra Sánchez, general director of Culture, Historical Heritage and Museums of the Cabildo de Gran Canaria; Guillermo Guerra Brito, graphic design professional; José M. Ramírez Hernández, graphic designer of the Ministry of Culture of the Insular Institution, and Pedro Romera García, architect of the firm Romera and Ruiz Architects, in charge of the remodeling project Museum of Fine Arts, acting as secretary of the jury Belinda Mireles, responsible for the CAAM communication department.

As reported by the Cabildo de Gran Canaria, the future Museum of Fine Arts of Gran Canaria aims to be the reference institution for research and dissemination of the history of art in the Canary Islands. Its mission will be to collect, study, preserve and show the valuable artistic heritage produced or preserved in the Islands throughout history.

Located on Ramón y Cajal street in the historic center of Vegueta, the museum will occupy a total area of ​​2,500 square meters, which represents 26.5% of the entire architectural complex of the Hospital de San Martín, which spans 9,418 square meter. It will occupy, in particular, the entire surface of the former San Martín Centro de Cultura Contemporánea, 1,273 square meters, to which are now added some rooms of the old Hospicio, which until now have been closed to the public, which come to duplicate its space.


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