LThe application of long-term individual salary caps in European football, similar to those that work in American sport, is emerging as one of the consequences of the coronavirus pandemic, according to theexpert Carlos Cant, Executive Director of SPSG Consulting and member of the Advisory Council of the World Football Summit platform.
“It will besomething similar to what works already in the American leaguesand they would be based not only on percentages of club revenues but on much more sophisticated parameters, “explained the sports marketing expert in an interview for the World Football Summit website, the platform for professional sporting events.
Cant was in favor of the competitions being resumed, even behind closed doors, as long as the authorities guarantee that there is no risk to the health of the players, coaches and officials.
“In most clubs,the main source of income does not reside in the stadiumsAnd besides, the fans are not just the ones who go to the stadiums. In this way, there will be contracts (media, sponsors, etc.) that can be fulfilled to a greater extent, “he pointed out.
Cant considered that as in any crisis, “the door will be opened to new opportunities”, mainly eSports (electronic sports).
“We are going to see a growth in the electronic versions of traditional sports and also that the border that separates the two is going to be diluted. A good example was seen in the recent #LaLigaSantanderChallenge or in the Bahrain Virtual Grand Prix, which had a notable following in sports media. Both athletes participated, both footballers and pilots, “he said.
However, in his opinion, electronic sports must overcome some challenges in order to reach their maximum potential and he referred to the audience of this modality, which they must monetize.
“TheeSports audience will grow, but the challenge will continue to monetize that audience, since at the moment these competitions have been open. According to one study, the average annual spending of an eSports fan does not exceed $ 5, while that of American football or basketball is between 160 and 260 a year per fan, “he said.
WFS recalled that in the current situation, many Spanish and international clubs are processing and these days Temporary Employment Regulation Files (ERTE) in the face of lack of financial income and the consequent inability to meet their expenses.
Despite the estimate that the losses for the sports industry worldwide could reach 60,000 million euros, Cant showedoptimistic about the future of the industryof sports and recalled that according to statistics, 80 percent of the world population declares that they love sports and that this will not change despite the pandemic.