The food industry launches a campaign to defend its interests against “hoaxes”


The main food and agricultural employers in Spain have launched a joint campaign “against hoaxes and unjustified attacks, when not interested” that concern their sector. The campaign is called Nutrisensatos and, although they assure that it is an idea that has been maturing for some time, its launch coincides with the controversy caused by the video in which the Minister of Consumption ask the Spanish to eat less meat.

“It was not born in response to Garzón,” its promoters have assured in a presentation to the press. “We would like other institutions, people and organizations to join.”

The organizations that promote Nutrisensatos are Asaja, COAG, Cooperativas Agroalimentarias and UPA (representatives of the agricultural and livestock sector), the employers’ association of the food and beverage industries FIAB, Promarca, Hostelería de España and Marcas de Restauración. Its objective, explained Mauricio García de Quevedo, general director of FIAB, is “to promote and defend sensible nutrition, based on a varied diet and to value the food chain”.

The signatories cling to a very repeated fact these days: Spain is one of the countries with the highest life expectancy in the world. Although experts point out that one of the keys it could be the diet, there are many more factors (among others, health care and the decrease in deaths from traffic accidents) that make us lead this ranking.



The campaign, which begins in digital media, has a series of videos and images to share on social networks. The idea for the future, as explained by García de Quevedo, is to group “rigorous” material on the web to “refute false information.” “Food is the target of attacks. We want to act against misinformation and not be accomplices through silence. We are going to say enough,” he said.

At the moment, the web links to studies such as Bloomberg’s that reinforce the thesis that life expectancy is high due to nutrition. This report cites the high percentage of people who walk, universal health and the Mediterranean diet “with healthy fats, vegetables, legumes, little processed food and little red meat” as keys to success. In the fact that Spaniards consume little red meat he is wrong, because according to the reports of the Ministry of Agriculture the average is about 870 grams per week when the recommended is between 250 and 500.

Although it has disassociated the initiative from Garzón’s statements, the sector has recognized its outrage at the video. It has once again qualified the data presented in it – specifically, the emissions data – and has requested that “politicians do not speak nonsense”, appealing to “good sense” and the common place that everything in excess is bad moderation, good). Despite criticizing the “demonization” of products “without scientific rigor”, one of the spokespersons who took part in the presentation used water as an example. “Nobody says it’s bad, but too much can drown you.”

The discomfort with the Administration also extends to other measures such as the increase in taxes on sugar in soft drinks, a type of policies that in his opinion have “a mere tax collection effort” and that harm the most disadvantaged classes.

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