The face of Spanish wine in China




Inspiration struck him at a tea shop in Hong Kong. It was 2010 when David hernandez He asked the clerk to show him the most expensive of her items. “After a while I was unable to recognize him at the counter. Then I thought that perhaps the same thing happened to the Chinese with our products, “he recalls. The solution? Put their face, “the only thing they can’t copy you,” on the label of their wine bottles. This is how your brand was born, Davidwine, which today celebrates a decade of history in which it has achieved unprecedented milestones for the Spanish wine in China.

Hernández landed in the Asian giant in search of opportunities, moved by the


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