Eventbrite, the world's largest ticket sales and event organization platform, which last year acquired Ticketea, the Spanish leader in the sector, will open its first European development center in Madrid in May, according to the company. that currently has 80 employees in Spain. In this new venue, more than 200 people will work over a period of three years, mostly computer engineers and developers, to evolve the technological platform and manage events and ticket sales around the world.
The new building is located on the Paseo de La Habana in Madrid and has an area of 2,300 square meters spread over four floors. So far, Eventbrite had two offices in Spain, one in Madrid and another in Villena (Alicante), which had Ticketea, and currently has a staff of 80 people. The employees of Madrid, about 65, will move in May to the new headquarters, while those of Alicante will continue in their posts. The new headquarters will accommodate the increase in staff planning Eventbrite, which expects to triple its workforce in Spain in three years, especially with engineers and product developers. "The commercial team, in charge of attracting customers, keeps up and grows the technology," explained Javier Andrés, co-founder of Ticketea and now General Director of Eventbrite in Spain and Portugal, in a telephone conversation with this newspaper.
"When they came in 2018, before buying Ticketea, the heads of Eventbrite realized that in Spain there was a very good technical level, so they decided to settle here, where there is less competition for talent than in Silicon Valley," Andrés explained. Spanish engineers will be dedicated to developing different aspects of the technological platform for global use. When the works finish in May, Madrid will be the fourth Eventbrite development center in the world and the first in Europe.
Eventbrite makes its technology available to promoters of events, which can sell tickets through its platform in exchange for 10% of the price of each ticket. The headquarters will have work and leisure spaces for employees and a surface to organize events such as book presentations or conferences. "It's a way for our clients to organize things in our own facilities," says Javier Andrés.
The US multinational, founded in 2006 and based in San Francisco, entered Spain in April of last year with the purchase of Ticketea, the leading Spanish platform for ticket sales for events and shows. According to the documentation delivered to the US Securities Authority (SEC), paid 11.2 million dollars (9.92 million euros) for Ticketea, 3.6 million in cash and the rest in shares. It was the seventh company bought by Eventbrite since 2015 when they started to acquire companies to grow globally. Eventbrite invoiced 178.5 million euros in 2017 and 125.8 until June 30, 2018, representing 61.2% more than in the same period of the previous year, but still in losses (13.8 million in the first six months of 2018). It has 1,000 workers in 14 countries and in 2017 it sold 200 million tickets in 170 countries. Ticketea billed 20 million euros in 2016, according to the latest accounts deposited in the commercial register and last year sold (together with Eventbrite) five million tickets in Spain.