The growth of the catering sector thanks to the boom in home service, which accounts for 17% of turnover, does not go unnoticed by El Corte Inglés. The group of stores presided by Jesus Nuño De la Rosa has admitted today in a meeting with the media in Alicante is studying the introduction of a home service for their prepared food business. "If you stop to see the trends of the market this is one of them and we are studying it," explained Guillermo Arcenegui, director of hospitality at El Corte Inglés.
At the moment it is only a proposal that seems to be on the table more than a year although it has not specified whether the chain will use its own distributors or will use platforms such as Glovo or Deliveroo to carry out the deliveries, since the profitability of these services is still in doubt. "If everything goes the way it has to go we will launch an internal test on this. We will be in that business without a doubt », has nuanced Arcenegui.
In this way, the group would enter a business in which it is already immersed some of its competitors, such as Alcampo. El Corte Inglés has in mind to strengthen its prepared food business, which «Is growing and we are committed to innovation. We want to be your kitchen from home away from home ». Currently, the chain has 82 food establishments throughout Spain. To supply all of them, it has a central kitchen located in Valdemoro (Madrid) where about 40 people cook.
Investment in restoration
El Corte Inglés has given you a Strong boost to its strategy of restoration of Spain and Portugal, which has experienced a 25% growth in the last four years. According to the hospitality director, 10% of the tourism that comes to our country is attracted by the gastronomic offer. Within this strategy, the group wants to give much importance to local producers.
To continue growing in this area, Arcenegui explained that the group has three new business lines, that if it went well, it would increase its growth. The bet is such that in the last two years it has invested together with its external operators a total of 30 million euros in the last two years.
Currently, the group has more than 400 spaces dedicated to the restoration, of which 40 have been opened in the last two years. Thus, the new formats stand out, such as Plaça Gastro Mercat, La Taberna and Bistro. For this year he hopes to open more than ten. "There is a lot of holes in the market," Arcenegui assured.
In addition, the group is also in full remodeling their cafeterias, with a more modern image to attract more customers. Thus, currently 56% of the 88 cafeterias with which the group has been renovated have been renewed.