The authorities of 39 US states They announced Tuesday an investigation against the manufacturer of electronic cigarettes Juul for their marketing strategies, including alleged misleading ads and aimed at minors.
The movement is led by the attorneys general of Connecticut, Florida, Nevada, Oregon and Texas, who warned that they are prepared to take decisive action if the results of the investigations so require.
In a statement, Connecticut Attorney General William Tong said that, among other things, alleged efforts by Juul to attract young people to their products, as well as certain advertising messages from the company on the content of nicotine of your electronic cigarettes and their effectiveness as a method to quit tobacco.
“Taking advantage of children and those seeking help to quit smoking is one of the most despicable examples of endangering lives in exchange for benefits,” Nevada attorney general Aaaron Ford said in the note.
His Oregon counterpart, Ellen Rosenblum, denounced that Juul’s “aggressive” publicity has contributed “significantly” to a public health crisis.
“We have an epidemic of vaping among minors, not only in Florida, but at the national level,” added the state attorney general, Ashley Moody.
The investigation of these 39 states increases the pressure on Juul, which is already the subject of several lawsuits for its role in this crisis and is in the crosshairs of federal authorities.
USA It has already taken certain measures to try to stop the use of electronic cigarettes among children and young people, including banning cartridges for vaping with fruit and mint flavors, and others are under consideration.
In response, Juul is developing a new electronic cigarette that would come equipped with a blocking system that would only allow its use once the user proves he is over 21 years old, The Wall Street Journal reported.
According to the newspaper, the company plans to present that model to federal authorities for approval.
The tobacco giant Altria, which controls 35% of the company, is participating in the initiative, a participation for which it paid $ 12.8 billion in December 2018.