August 14, 2020

The Community of Madrid opens the new Tourism Center of Sol

The president of Madrid, Isabel Díaz Ayuso, inaugurated this Friday the new Tourist Information and Promotion Center of the region, located in Puerta del Sol, to publicize the culture, heritage, gastronomy and nature of the Community of Madrid.

Díaz Ayuso has invited to know the Community of Madrid, "an open, welcoming and safe region" at the opening of this space located a few meters from the Royal Post Office, headquarters of the regional government, and the 'Kilometer 0'.

It is a strategic place, one of the most visited in the country, from where to spread and facilitate that Madrid and visitors know every corner of the 179 municipalities in the region.

The opening of this center coincides with a moment of tourism boom in the Community of Madrid, "a safe and open region" and so "cozy, plural and diverse that anyone who visits us feels Madrid on the second day" of stay, Diaz Ayuso has indicated.

The president has visited the facilities accompanied by the vice president, Ignacio Aguado, and the Minister of Culture and Tourism, Marta Rivera de la Cruz.

The Centro de Turismo de Sol is not only for tourists, but also for the locals themselves, who are not aware of the potential of the 179 municipalities of the region, "full of life, gastronomy, heritage, art, culture, traditions and avant-garde , shops and purchases ", as well as" nature ", said Díaz Ayuso.

This office has information related to the cultural activity of the region, the CiclaMadrid routes, the Villas de Madrid program or the natural heritage, such as the Sierra del Guadarrama National Park.

Also on the four World Heritage sites by Unesco of the Community: Alcalá de Henares, El Escorial, Aranjuez and the Hayedo de Montejo.

Likewise, the gastronomic offer will be disseminated, which Díaz Ayuso has committed to promote especially to publicize the great potential of the Wines of Madrid Designation of Origin "and many other products that are a source of wealth and employment for the municipalities of the region ".

The objective of the Ministry of Culture and Tourism is to bring "life to all the towns of the Community of Madrid" through theater, cinema, exhibitions or events such as the Centenary of Galdós.

Díaz Ayuso has highlighted the ability of the Community of Madrid to host major international events such as the Davis Cup finals – which starts next Monday – or to receive in a few weeks the participants in the World Climate Summit.

The regional president has shown her willingness to turn Madrid into "the world capital of Spanish", which will be reflected in the Strategic Tourism Plan 2019-2023, where the Madrid Brand will be created as a single brand.

The Community of Madrid has received from January to September 2019 a total of 5.69 million international tourists, representing an increase of 7.4 percent over the same period of 2018.

It is consolidated as well as the Spanish region that is growing the most, well above the 1.3 percent national average.

In addition, the Community of Madrid is once again the first region in Spain in terms of average daily spending per tourist, with 265 euros in September, compared to 151 national average, representing an increase of 1.4 per percent compared to the same month of 2018.

The new office of Sol – which is committed to technology, innovation and accessibility – aims to become a benchmark for international tourism promotion, a place of exchange between tourism supply and demand, and a meeting point of all professionals in the sector.

Not only will information be given, but the best experiences offered by the Community will be promoted in an innovative, dynamic and personalized way for each type of tourist.

This office has eleven technicians (one manager and ten informants), who will serve travelers and the sector in five languages.

The Sun Tourism Center will remain open 365 days a year, except on May 1, December 25 and January 1, from 9:00 a.m. to 8:00 p.m., Monday through Saturday, and from 9:00 a.m. to 2:00 pm, Sundays and holidays.

. (tagsToTranslate) Community (t) Madrid (t) Center (t) Tourism (t) Sol

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