March 4, 2021

The cherne and the meat for asadero impel the sales of Hiperdino in Holy Week – The Province

The cherne and the meat for asadero impel the sales of Hiperdino in Holy Week - The Province


HiperDinoplans to increase its sales thisEasterby 20% compared to the same week of the previous year. In addition, it will strengthen the services it provides in the different establishments of the chain with the hiring of108 new employees.

The Commercial and Operations Director of the GroupDinoSol Group, Juan Carlos Gago, stressed that "we have been working for several months in the Holy Week campaign and in different promotional actions so that the client's experience is satisfactory during these days of rest". He added that "every year we manage to exceed the sales figures, which motivates us to continue serving the needs of consumers not only in their day to day but with food and leisure products of these dates."

For its part, the director of Human Resources of the DinoSol Group, Olivia Llorca, explained that "the different campaigns we carry out such as Easter, summer months and Christmas favor the hiring of more staff, to support the work done by the staff and continue to offer the best service to our customers. "

Increase in sales

It is estimated that the increase in sales will occur mainly in the sections ofFishmonger, Butcher, Perfumery and Leisure.

By products, they emphasize the cherne for sancocho, the meat for asaderos, the preserves, the solar protectors and the articles of camping.

According to the day of the week, it is expected that the HiperDino, SuperDino and HiperDino Express establishments will receive a greater number of customers on Thursday and Holy Saturday.

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