the Catalan cosmetics SME that the funds make eyes on
The cosmetics sector does not usually grab as many headlines as that of the 'riders', taxis and VTC or logistics in general. And yet, astronomical acquisitions and investments have been moving for years. "In beauty there are several mega-companies - L'Oréal, Estée Lauder, Sisheido ... - with a lot of cash and very acquisitive," explains an investor who knows the market well. "If there is a part of the population, a geographical area or a channel, such as digital, that they want to dominate and not build from scratch, then they buy. Traditionally there have not been large IPOs of startups of cosmetics because these companies bought and paid well. But as more funds come into startups, there will be more exits. "
