It focuses on 10 sports disciplines: triathlon, cycling, trail running, swimming, athletics, beach volleyball, sailing, surfing, windsurfing and body boarding.
Tourism of the Canary Islands launches a
new digital platform to position the archipelago as the
ideal destination for professional athletessome tourists who need to train throughout the year to improve their sports performance, reports the Ministry in a statement.
It is a page integrated in
hellocanaryislands that offers specific content to present the islands as the best place for
training of different sports disciplines at a professional level.
The structure of the page is designed to host valuable content for athletes from the
ten disciplines that are part of the strategy of this segment.
Tests within professional circuits are included; the volume of concentration of athletes and existing international teams; and the existence of specialized services and optimal conditions for practice at the highest level.
This is the case of triathlon, cycling, trail running, swimming, athletics, beach volleyball, sailing, surfing, windsurfing and body boarding.
The communication strategy for this segment is aimed at those who make the decision to choose where to train, both individual athletes and performance managers or team technical directors looking for destinations to travel to continue with their
physical training and make your
The first editorial contents available are related to
triathlon, cycling and trail runningmodalities to which the rest of the disciplines will be added progressively.
These contents are reinforced by the first-person testimonies of elite athletes and Olympic medalists who frequent the archipelago and thus become ambassadors of the Canary Islands.