The canaries are the ones that cut the most fresh produce in the supermarket
Canarian families are the ones that have cut spending on fresh produce throughout the state in the last year, marked by the sharp rise in prices. Specific, eight out of ten households on the islands acknowledge that they have reduced their budget for these productswhich represent four out of every ten euros in the shopping basket of families on the islands, according to the Fresh Products Observatory prepared by the Aldi brand.
The budget has been cut by an average of 7% in the State in this type of food, although family spending has increased by 8% due to inflation. According to the Aldi report, the Canaries spent an average of 1,504 euros last year on the purchase of fresh produce, almost 500 euros less than the national average, which stands at 1,901 euros. With a tighter budget, the islanders are the ones who cut it the most as a result of having the lowest salaries in the country and one of the most expensive shopping baskets in the State.
Facing the drop in spending on fresh produce in the Canary Islands is the Basque Country, the region with the highest wages, and where only five out of ten Basque families acknowledge having reduced demand.
The products in which demand fell the most were fish and shellfish (-14%) and fresh fruits and vegetables and fresh meatwith a drop in consumption in both cases of 8%.
In addition to reducing the budget, the canaries have changed their shopping habits. As is the case at the national level, Now he goes to the supermarket less often, although he spends more on each ticket. In 2022 the purchase acts were reduced, standing at 186 per year.
The average ticket for each act of purchase rose ten euros as a result of the rise in prices. Definitely, fewer purchases and more disbursement.
The inflationary context causes the price to be the determining factor when making the purchase, according to the Aldi Observatory. Above all, it influences those over 65 and those under 35. Only those who claim to spend more on fresh produce, as there are some homes, prioritize quality over price.
When buying fresh produce, lhe families of the Canary Islands prioritize fruits and vegetables, with 44.7% of disbursementsor, a figure more than eight percentage points above the Spanish average (36.4%). They are followed by fresh meat and fresh fish and shellfish (21.8% and 7.6% respectively), delicatessen (16%) and eggs (4%).
Other factors that influence the purchase of fresh produce in supermarkets in the Canary Islands are those linked to the seasonal products, local and sustainable, according to the growing trend of consumers to make their purchases with awareness. In fact, the fact that the fresh product is in season is a determining factor for 63.4% of Canarian families. On the other hand, the vast majority of households (82.7%) also take into account the origin of fresh produce in their usual purchase and 94.7% of them buy fresh products of national origin.
Regarding sustainability, the use of plastics in packaging is a concern that is gaining weight year by year. 53.4% of consumers give a lot or a lot of importance to the packaging in which fresh products are presented and 69.2% give a lot or a lot of importance to the packaging being sustainable. More than 6 out of 10 Canary Islanders (66%) try to buy fresh products in bulk, this being the preferred purchase option for consumers, as a result of their growing concern for the environment and climate change.
The rise in prices has been intense in the archipelago and has been noticed by almost 99% of consumers compared to 66% nationally.