Bayern played at the Olympic in Munich. Now he does it at the Allianz Arena. Arsenal moved from old Highbury to modern Emirates Stadium. The Atticus moved from the Caldern to the Metropolitan Wanda. Associating the name of a stadium with a company is a youth fashion in European football,who has embraced her with uneven results. It is common in Germany and little used in Italy or Spain. The announcement that the Camp Nou will have a partner in the façade for solidarity reasons reopens an area little explored in Spanish football.
This new one goes for incomewas successfully exploited in North American professional sportswhere it is strange the enclosure that does not bear the name of an emporium. Transferred to football, the Bundesliga is the NBA of stadiums, both in construction and in business.
In the German First DivisionThere are 14 stadiums out of 18 with business sender. It is inevitable that some venues go on wheels like the Opel Arena in Mainzor the Volkswagen Arena in Wolfsburg, a club owned by the car giant. The liquid sector also has its terrain. Red Bull, with multi-sport tentacles, is the patron saint of Leipzig and gives its name to the stadium. More traditional is Schalke 04, Ral’s former team, whose stadium is named by Veltins, a brewery.
LaLiga has not found this revenue stream. Some clubs do not dare by tradition and others do not compensate. The most striking case in recent years is thedel Atlético, linked since the 60s to Vicente Caldern.The new compound required income and Wanda, a Chinese giant found a place on the facade. The club made up for it with Metropolitano’s recovery as a couple.
The other LaLiga clubwith a rename is the Real, which since this summer shows off its terrain as Reale Arena.A peculiarity is that of Villarreal, which with the seal of La Cermica, which without being a single brand represents one of the economic engines of the area. Espanyol renamed its stadium as Power8 Stadium, but the adventure ended because of the company’s legal problems.
The thriving Premier League has also not embraced stadium sponsorship in the main. There are five ‘business’ venues.Arsenal and Manchester City play at different airports. Londoners do it at Emirates Stadium and the ‘citizens’ are employed at Etihad. New coliseums like the one in Tottenham remain immaculate. The symbol of English football, Wembley, lives untouchable.
In Italy, a stadium paid for by a sponsor sounds exceptional. Calcium is also not distinguished by the renovation of its temples. One of the few that explodesthat business path is the powerful Juventus, whose headquarters is now the Allianz Stadium, the ‘brother’ of the Bayern muniqus house. Udinese announces Dacia, the car company, Atalanta pulls Gewiss’ domestics and the modest Sassuolo has Mapei, who was also announced in cycling.
The fifth of the major leagues, the French Ligue1, is invaded by insurance. The great Parisian stadiums, the Stade de France and the Parc des Princes, have not succumbed to corporations.
NBA formpart of another story. All I miss is finding a pavilion without a brand as a company. The sectors represented are unlimited. As in Europe, there are airlines and financial entities. The companyAmerican Airlines doubled with the Dallas Mavericks and Miami Heat. There are also curious baptisms. Smoothie King, a smoothie company,He is the flag bearer for the New Orleans Pelicans. Little Caesars pizza makers hold the keys to the Detroit Pistons home. Staples, a kitchenware firm, names the Lakers and Clippers community home.