July 25, 2021

The budget agreement equals the advertising of the game 'online' to the tobacco | Society

The budget agreement equals the advertising of the game 'online' to the tobacco | Society



The agreement of budgets that have signed Monday in the Palace of the Moncloa the president of the Government, Pedro Sanchez and the secretary general of We can, Pablo Churches, wants to restrain the overdose of announcements of the houses of betting and of game on-line. The idea that the document gathers is to treat the advertising of the sector, which grows in double digits and has invaded all media, in a "similar" way as did tobacco, whose advertisements have been banned since 2005. The pact also intends that the sector is involved and supports the repair of the negative consequences of the game in the lives of people.

José Antonio Gómez Yáñez, expert in the gaming sector and sociologist at the Carlos III University, recognizes that the industry did not expect such strict regulation. "They have not been aware that they have gone from being a sector that went unnoticed to sneak into the dinner of the Spanish, and that they were going to provoke a reaction from the Government," he says. The sociologist adds that the betting houses on-line they are the most affected, as their emergence is due to the lack of advertising regulation that has allowed more than two and a half million ads to be broadcast on all media in 2017, compared to 800,000 in 2016.

If the budgets are approved and acquire the status of law, the Executive of Pedro Sánchez must update the regulations governing the game. Although lThe Directorate General for the Regulation of Gambling (DGOJ) argues that we must wait for the decree to be developed to know the concrete implications. The agreement, however, insta to the Government to ensure that players are aware of the risks they take to bet. And it is only in the Pathological Game Unit of Bellvitge Hospital (Barcelona) they attend every year more than 300 new cases related to gambling addiction, according to coordinator Susana Jiménez.

Operators and bookmakers will be obliged, according to the agreement, to finance and develop information campaigns to raise awareness among citizens of the negative consequences of the game. In addition, they will have to pay for the repair of these effects. For this, it will "reorient" the fee for the administrative management disbursed by gaming companies for the issuance of licenses and their registration in the general register.

Tools aimed at the early detection of problematic game patterns should also be created. The latest report of perception of the game of the Carlos III University, prepared this year, warns that, in Spain, some 230,000 people under 35 have a "high risk" of addiction.

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