The blazing fast prick of blazing fast shipping companies

Ultra-fast shipping companies found a gold mine in the pandemic with all of Spain living at home and food consumption at home at record highs due to restrictions on the hospitality industry. Several multinationals took advantage of the context to test the Spanish market, where they entered with great discounts, and where delivery platforms such as Glovo or Uber Eats had been operating for years. But just a year and a half later, the so-called ghost supermarkets begin to back down and prepare large job adjustments and even consider leaving the Spanish market. The last to question its continuity in Spain has been the American platform Gopuff. The distributor, which has operated exclusively in Madrid since April last year, presented last week to the workers' representatives the beginning of the consultation period for the collective dismissal of the 186 employees of its offices and its five stores in the capital, in which would mean the departure of its entire workforce and the cessation of operations in our country. The company had set out to be profitable in 2026 and planned to invest 15 million euros in Spain in the coming years. But this is just one of the announced deaths in a sector that has experienced fierce competition since its explosion. Other ghost supermarkets such as the German Gorillas are also considering leaving Spain, after announcing in June an ERE for 300 employees, more than half of their staff throughout the country. The Turkish Getir will also have a difficult time getting out of the mess, which despite the market share that it would gain with these exits and the spectacular expansion that it has carried out in recent months in Spain has already been forced to temporarily cease the operations of some of its supermarkets, although it does not specify to this newspaper how many have been affected. So everything points to the fact that the bubble of ultra-fast shipments has finally burst. The rise of these platforms that compete with traditional supermarkets had its effect last year when they landed with great promotions and the premise of delivering orders in a maximum time of 15 minutes. Faster than going to the supermarket. The user through the web or the 'app' has a catalog with a generous, but not exaggerated, number of references, in addition to more flexible hours than those of physical establishments. The delivery, as is the case with 'delivery' platforms such as Glovo and Uber Eats, is carried out by 'riders'. But under what premise do they work? “This business model covers the immediate needs that the customer has for a product. It works especially among young people, who prefer to spend their time on other things, because they don't plan and this solves any last-minute plan for them. explains the collaborating professor of the UOC's Economics and Business Studies, Neus Soler, who believes that these platforms do not represent competition for local or online commerce, as they have an average ticket of 25 euros. Related News standard No The Generalitat fines Amazon 3.2 million euros for hiring irregularities Anna Cabeza An investigation, which also sanctions more than 2 million subcontractors by the online sales giant, concludes that at least 559 delivery men worked with precarious conditions But the large investments carried out by the companies in the sector have been unable to find a sufficiently attractive return to continue operating in Spain for many of them. With the possible departure of Gopuff and the loss of muscle from Gorillas, Getir would monopolize a market with which "we remain fully committed in the six cities in which we are present," company sources assure this newspaper. These sources assert that at no time have they considered leaving Spain despite the flight of their competitors and clarify that the temporary closures of stores are related to "summer and changes in consumer habits at this time." For what they say that they have decided to focus their services on fewer stores, "although we are still active in all the areas where we were before the summer season." However, they also point out that these dismissals have not led to any dismissal and the affected employees have been temporarily relocated to other stores in the same cities. Crisis in the 'delivery' The truth is that the crisis extends to the entire sector of the 'delivery'. They are companies that once managed to raise huge amounts of money among investors who seem to have lost confidence due to the difficulties they are having to be profitable. The parent company of the Spanish Glovo, Delivery Hero, has seen how the price of its shares have plummeted, losing more than half of its value in the last twelve months: its titles were worth 115 euros a year ago and now they are no more than 50. It has also seen its Deliveroo price collapse, which this week announced losses of 182 million euros in the first half, 41.5% more than a year ago. The company left Spain last year, after the approval of the 'rider law'. which continues to be partially circumvented by the operators of the sector.

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